Infegy Blog

What is Twitter? A lot of people are starting to figure it out. But, many still do not understand it. It’s such a simple concept - update your status in 140 characters or less from your phone or computer which is sent out to anyone “following” you. You can follow others, and figure out where people are, what they are doing, and what they are thinking. It seems pointless to many, but yet there is an underlying value that isn’t so obvious. It allows instant communication and connection with the people from wherever you are at any time, restricted to a few sentences. There are many using it to connect on a business level, and not just a personal level. For example, Zappos.com is using Twitter to notify people of giveaways and prizes, which is creating a lot of chatter and followers for them, and in turn increasing awareness of their brand and their products. There are endless possibilities and many people are finding new ways to use Twitter every day. This concept is catching on like wildfire and people love it. But, a wild fire is exactly what it’s becoming.

Twitter’s popularity has been flourishing, and much of its success is due to South by Southwest, a conference that has one of the biggest Interactive events in the country. However, just within the last few months, their popularity has increased so much that they are leaving their Tweeters with nothing but error pages, feature down messages, and slowness. As with any unexpected growth, issues are likely. Luckily, the Tweeters are forgiving and chatter has stayed surprisingly positive throughout the social spectrum.

As Twitter continues to grow and they begin to support their growth, this platform for communication can be vastly expanded upon. There are so many features and concepts that can be derived from the groundwork that Twitter has created. I, for one, hope that they start focusing heavily on development to take this fantastic communication outlet to a whole new level.

To view this post in a feed reader go to the RSS feed