Infegy Blog

The long awaited iPhone 3G announcement came as no surprise to enthusiasts last Monday at the annual Worldwide Developers Conference in San Francisco. Many websites have been discussing and rumoring the iPhone 3G months prior to the event. But, it didn’t stop the roars and cheers of the crowd as Steve Jobs made the official confirmation. As with any iPhone related news, we expected a surge in online chatter. We were right.

That’s a nice surge. On June 9th, 2008, 1 in every 55 post mentioned the iPhone.

I think it’s safe to say that there was plenty of buzz about it. However, we wanted to dive in a little deeper and find the hot topics of discussion around the 3G iPhone. We ran our popular topics feature in Social Radar. Here is what we found.

1: “gps” (30%)
2: “price” or “cost” (26%)
3: “app” or “applications” (21%)
4: “speed” or “fast” (10%)
5: “mobileme” (7%)
6: “audio” (7%)
7: “battery” (5%)

Above is a list of the most interesting topics we found, showing a percentage of how much each topic appeared in iPhone related chatter. The words are stemmed, so “fast” should also pick up “faster” or “fastest”. This is an interesting outcome, as I would have expected more mentions of its increase in speed and improved battery life. As we can see from this list, the GPS was a very large topic of discussion among this chatter, and it’s easy to see that people feel this was the most substantial upgrade to the phone.

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