Infegy Blog

Word of mouth is on fire.

The control of brands is shifting from the companies to people. According to Forrester Research, 1 in 3 of adults online want to hear the opinion of a friend or family before making purchasing decisions. More people are using social networks and trusted influencers to aid in their purchasing decisions.

Social Radar can help you manage your brand using one of the biggest content collections in the world. Talk of your brand, company, or products can be measured and managed.

How is the new social web changing your marketing strategies?

The ability to simply listen to social chatter lets you engage customers and thought leaders like never before.

Gain valuable feedback on your products and services not coming from focus groups or complicated marketing research techniques, but from the unfiltered voices of your customer base.

Target negative feedback and use it as a chance to engage someone and create a positive customer service situation where none existed before.

Target highly influential people in your industry and leverage the trust they have built with their readership to put your product/service in front of the right people.

Understand the happenings and trends in your industry as well as activities of your competitors.

Keeping a blind eye to the conversations on the web and tracking the wrong statistics can create a very unrealistic perception of what people truly talk about and how they feel about your brand. Don’t be left in the dark.

To view this post in a feed reader go to the RSS feed