Tapped by enterprises, advertising agencies, and market research firms, Infegy’s Social Radar is used by and for some of the world’s most innovative brands, including Viacom, 3M, Sprint, Pizza Hut, Sony, OneSource, and DirecTV to determine the tone of the marketplace and tune into what consumers want. A few of the ways Infegy’s customers have used Social Radar to drive business include:
Consumer Goods: Targeting Campaigns to Untapped Markets
One of Infegy’s customers, a large advertising and marketing agency, used Social Radar to search within online conversations about migraines and their symptoms for their client that was looking to market a new migraine drug. Social Radar’s in-depth search capabilities enabled the agency’s analysts to determine that women who knit compose a large, untapped market of migraine-sufferers. Based on these findings, the agency recommended the manufacturer place ads on knitting-related websites. Not only was a new market discovered for the client’s product, but, thanks to the targeted insight gained through Social Radar, results from the subsequent ad buys targeted to the new audience returned above average results—alleviating more than a few headaches for the agency, their client—and their new customers.
Entertainment: Transforming Fence-Sitters into Fans
Infegy has a customer that provides social media marketing strategies for film studios and production companies. The customer’s analysts use Social Radar to delve into online conversations and buzz surrounding a movie prior to its premiere. Using Social Radar’s in-depth reporting tools, including sentiment analysis, the customer can determine what topics or issues are keeping “fence-sitters” (prospective viewers that are deciding on whether to attend the film) from supporting the movie, and target their marketing and advertising strategies accordingly— by placing ads on websites frequented by the fence sitters, or by more directly adopting those same topics and language into their own promotional materials.
High Technology: Finding Customer Needs—and Addressing Them—Before the Competition
A provider of enterprise-level search engine marketing strategies to high technology manufacturers use Social Radar to follow infinite amounts of conversations about clients and their respective brands. The firm’s Social Radar-aided analysis can determine that, while a new product being marketed by a client might provide a lower price point or a better feature than the competition, what their customers really care about is other features key to the new product.
The agency can then adjust their SEO tags and landing page copy to highlight the features that are most talked about by the client’s target audience. Not surprisingly, what the customers are most excited about is not always the same as what the client is promoting. The in-depth investigation into online conversations via Social Radar can point out such discrepancies, and allow the firm to adjust their marketing message accordingly.
Social Radar
What customers are saying
Jonathan Sander, Planner & Director of Social Media, Disruptive Technology Marketing, Mason Zimbler
Julie Sun, Sr. Director Digital Marketing, Nickelodeon and MTVN Kids and Family
Jonathan Sander, Planner & Director of Social Media, Disruptive Technology Marketing, Mason Zimbler
Julie Sun, Sr. Director Digital Marketing, Nickelodeon and MTVN Kids and Family
Amy Goodnow, Senior Social Media Strategist, VML
James Trezona, Managing Director, Mason Zimbler
Data for Smart Strategic Decisions
Tapped by enterprises, advertising agencies, and market research firms, Infegy’s Social Radar is used by and for some of the world’s most innovative brands, including Viacom, 3M, Sprint, Pizza Hut, Sony, OneSource, and DirecTV to determine the tone of the marketplace and tune into what consumers want. A few of the ways Infegy’s customers have used Social Radar to drive business include:
Consumer Goods: Targeting Campaigns to Untapped Markets
One of Infegy’s customers, a large advertising and marketing agency, used Social Radar to search within online conversations about migraines and their symptoms for their client that was looking to market a new migraine drug. Social Radar’s in-depth search capabilities enabled the agency’s analysts to determine that women who knit compose a large, untapped market of migraine-sufferers. Based on these findings, the agency recommended the manufacturer place ads on knitting-related websites. Not only was a new market discovered for the client’s product, but, thanks to the targeted insight gained through Social Radar, results from the subsequent ad buys targeted to the new audience returned above average results—alleviating more than a few headaches for the agency, their client—and their new customers.
Entertainment: Transforming Fence-Sitters into Fans
Infegy has a customer that provides social media marketing strategies for film studios and production companies. The customer’s analysts use Social Radar to delve into online conversations and buzz surrounding a movie prior to its premiere. Using Social Radar’s in-depth reporting tools, including sentiment analysis, the customer can determine what topics or issues are keeping “fence-sitters” (prospective viewers that are deciding on whether to attend the film) from supporting the movie, and target their marketing and advertising strategies accordingly— by placing ads on websites frequented by the fence sitters, or by more directly adopting those same topics and language into their own promotional materials.
High Technology: Finding Customer Needs—and Addressing Them—Before the Competition
A provider of enterprise-level search engine marketing strategies to high technology manufacturers use Social Radar to follow infinite amounts of conversations about clients and their respective brands. The firm’s Social Radar-aided analysis can determine that, while a new product being marketed by a client might provide a lower price point or a better feature than the competition, what their customers really care about is other features key to the new product.
The agency can then adjust their SEO tags and landing page copy to highlight the features that are most talked about by the client’s target audience. Not surprisingly, what the customers are most excited about is not always the same as what the client is promoting. The in-depth investigation into online conversations via Social Radar can point out such discrepancies, and allow the firm to adjust their marketing message accordingly.