What customers are saying

"We’re able to create very personalized and detailed social communications plans and strategies for our clients…"

Jonathan Sander, Planner & Director of Social Media, Disruptive Technology Marketing, Mason Zimbler

"…We’ve used Social Radar as a tool to help us track and listen to our audience…"

Julie Sun, Sr. Director Digital Marketing, Nickelodeon and MTVN Kids and Family

"…Every program we create is tailored to the individual client’s needs based on Social Radar findings."

Jonathan Sander, Planner & Director of Social Media, Disruptive Technology Marketing, Mason Zimbler

"…We’ve benefited from Infegy's focus on being a collaborative partner and helping us gain more value from using the tool."

Julie Sun, Sr. Director Digital Marketing, Nickelodeon and MTVN Kids and Family

"…the Social Radar team is great at providing support when we need it."

Amy Goodnow, Senior Social Media Strategist, VML

"…the tool is always improving, aiding our insight both for ourselves and our clients."

James Trezona, Managing Director, Mason Zimbler

Press

banner

TheAtlantic.com: Internet Chatter: The Green Bay Packers Will Win the Super Bowl

Posted by Adam on February 3, 2011

The Green Bay Packers are going to win this year's Super Bowl, according to Social Radar, an application from social media analysis company Infegy that measures billions of messages and articles from millions of online sources to track chatter on the Web.

"We measured overall conversations around both the Pittsburgh Steelers and the Green Bay Packers," Infegy's Eric wrote on the company's Buzz Study blog. "Chatter around the Packers was over 2% higher throughout the month of January." When Social Radar looks specifically at talk about the Super Bowl on the Internet, the Packers were mentioned 0.4 percent more often than the Steelers.

Two percent isn't a lot, but, according to Mashable, "[t]rends in Internet chatter have correctly predicted the winner of the Super Bowl for at least four years." But what if the Packers have only been mentioned more frequently because there is a larger group of vocal Steelers fans that are spending their time writing articles and sending tweets that are anti-Green Bay? Social Radar has that covered. The conversations taking place online that concern the Packers tend to be considerably more positive than those that concern the Steelers.

Read the full story here:
http://www.theatlantic.com/technology/archive/2011/02/internet-chatter-the-green-bay-packers-will-win-the-super-bowl/70742/