The Social Listening Blog - Infegy / advertising

Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

Who are the Most Trusted Brands 2021? The data using social media analytics and social listening.

Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out.   It’s a critical question because if people trust your brand, they will buy it. But not just that. They w …

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TikTok Influencers: A Quick and Easy Introductory Guide

You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things).   TikTok is a melting pot of enthusiastic content creators and consumers talking about …

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Super Bowl Commercials 2021: Interactive Report Card

How did global audiences react to this year’s Super Bowl commercials? Did the ads resonate with viewers enough for them to chime in online?   The answers are below. Not just any answers. Data-driven answers. These aren’t hot takes from some blogger who thinks they’re in the know. This …

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Consumer Experiences in a Pandemic World: What Brands Need to Know

Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better.   The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in ret …

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How Key Social Listening Metrics Can Drive Your Brand

Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands.   The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Br …

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5 Tips for Analyzing Coronavirus Conversations on Social Media

Even with the best crystal ball on the market, no one could have predicted a pandemic would completely upend the way of life for people everywhere.    The Coronavirus, and the disease COVID-19 have rapidly changed people’s experiences- how they consume, feel, buy and live their lives. …

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Quarantine Life

How Consumers Talk About Their Lives While Social Distancing The Coronavirus has moved many people inside their homes transforming how they live, behave, interact, consume and buy. With one-third of the global population under lockdown, this is a strange time for people that all compa …

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What Brands Need To Know About Coronavirus

Part I: Conversation Overview + Trends It’s an uncertain time. Understanding consumer conversation and how people feel is more important than ever.   The coronavirus and the illness COVID-19 has moved into our world and swiftly changed how consumers and brands think, feel and act.  

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Social Insights Reveal How Gen Z Shops, Buys and Talks Online

Gen Z has an estimated $143 billion in buying power in the US alone.    Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …

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Super Bowl Commercials 2020: Audience Reactions and Analysis (Clone)

The day after… Super Bowl 54 is in the books. And we’re partying like it’s 1970 here in Kansas City!    Many reputable publications out there released their “Super Bowl Commercials reviews” today. Each of these articles are full of “analysis” from some know-it-all who thinks they’re t …

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Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

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Who are the World’s Most Trusted Brands and Why? (Updated for 2020)

Consumer trust in a brand is almost as valuable as their dollars.   If people trust your brand, they will buy it. They’ll remain loyal to you. They may even become brand advocates or super fans.   If consumer trust isn’t maintained, people become disenfranchised from you. They may swi …

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Social Data Reveals Health and Wellness Consumer Insights

Health and wellness is a $4.2 trillion industry. That means your health isn’t just a lifestyle goal. It’s an economy. With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all ar …

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6 Surprising Problems Social Listening Can Solve for You

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Not all social analytics tools are created equal.   There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.   But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.   Social …

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The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

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Natural. Organic. Healthy.   These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.   The data is clear: natural beauty is the best beauty in 2019 and beyond.   Our social insights …

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Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect

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Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials. “Gen Z is the new millennials!” it exclaimed. Since then, you and your team have been trying -- often unsuccessfully -- to dig in and understand t …

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Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

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As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.   While lackluster action on the field may have put a damp …

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