Analyze Influencers and Influencer Campaigns with These Social Metrics
by Infegy Research Team on March 10, 2020
You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns? In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term va …
Social Insights Reveal How Gen Z Shops, Buys and Talks Online
by Infegy Research Team on February 24, 2020
Gen Z has an estimated $143 billion in buying power in the US alone. Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …
Super Bowl Commercials 2020: Audience Reactions and Analysis (Clone)
by Infegy Research Team on February 3, 2020
The day after… Super Bowl 54 is in the books. And we’re partying like it’s 1970 here in Kansas City! Many reputable publications out there released their “Super Bowl Commercials reviews” today. Each of these articles are full of “analysis” from some know-it-all who thinks they’re t …
Year in Review: A look back at our favorite social insights of 2019
by Infegy Research Team on January 27, 2020
Welcome to the 2020s! It’s officially the future.
Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends
by Infegy Research Team on January 20, 2020
The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.
How to Build Powerful Audience Segments with Better Insights
by Infegy Research Team on December 9, 2019
Accurate audience segmentation requires a ton of work and often involves unreliable methods. Brands frequently miss the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product inno …
Social Insights Reveal Latest Consumer Tech Trends
by Infegy Research Team on November 12, 2019
The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail. But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart li …
Social Data Reveals Health and Wellness Consumer Insights
by Infegy Research Team on September 24, 2019
Health and wellness is a $4.2 trillion industry. That means your health isn’t just a lifestyle goal. It’s an economy. With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all ar …
6 Surprising Problems Social Listening Can Solve for You
by Infegy Research Team on September 9, 2019
Not all social analytics tools are created equal. There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on. But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy. Social …
The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019
by Infegy Research Team on August 26, 2019
Natural. Organic. Healthy. These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries. The data is clear: natural beauty is the best beauty in 2019 and beyond. Our social insights …
How We Use Social Listening Insights to Build Our Reports in 10 Steps
by Infegy Research Team on July 10, 2019
One important task for your team is reporting. Your life might look like a lot of this: 📊📉📈 Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building report …
How to Use Social Listening Data for Your Brand or Business
by Infegy Research Team on June 18, 2019
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain. You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re n …
CBD Insights: The Rise of CBD and What to Know About Consumers
by Infegy Research Team on May 8, 2019
CBD has already built a $2 billion dollar industry. You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition. But what is its impact on your market? If you’re working …
Welcome to Infegy: Q&A With Developer, John Whitsell
by Infegy Research Team on May 3, 2019
Meet John Whitsell! Read ahead to learn more about the latest addition to the Infegy team... Last year was a crazy, remarkable year of growth for our team... both in team numbers and in goal reaching. We set a record for company revenue. We landed some great partnerships. And we …
Who is Gen Z? Exclusive New Data Reveals 7 Personas & How To Connect
by Infegy Research Team on April 11, 2019
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials. “Gen Z is the new millennials!” it exclaimed. Since then, you and your team have been trying -- often unsuccessfully -- to dig in and understand t …
Brand New Consumer Insights for the Healthcare and Pharma Industry
by Infegy Research Team on March 6, 2019
When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most? From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healt …
40 Amazing New Insights on the Retail Industry, Shopping Trends + More
by Infegy Research Team on February 12, 2019
If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.
Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions
by Infegy Research Team on February 4, 2019
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more. While lackluster action on the field may have put a damp …