How We Built Audience Personas for Crocs Using Social Listening
by Infegy Research Team on November 23, 2021
Holy hole-filled shoes, batman! Crocs are back. Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm. Bu …
Social Insights Reveal New Consumer Truths About Dads
by Infegy Research Team on September 22, 2020
Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into. As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, a …