Social media has become a powerful place where people share health experiences and find support. While this can be helpful, it also creates challenges when medical advice spreads without proper oversight.
We've written extensively about how social media platforms have transformed how people discuss health conditions over the last few years. People find community and support for topics like pregnancy anxieties, medical tourism, and their distrust of the US healthcare system (we wrote about this months before United Healthcare spiked in the news).
Our research, derived from social data curated from Infegy Starscape, reveals a significant increase in conversations about two hair loss treatments: minoxidil and finasteride. These discussions tend to be extremely divided: users either strongly support or strongly oppose these treatments. We'll show you just how vulnerable this community appears to be and how they're turning to off-label treatment options due to their fear and desperation. Let's dive in.
The people discussing hair loss online have some clear patterns. The median age is 26 years, and the community is predominantly male. Our age figure makes perfect sense, as this is typically when men start noticing hair loss and want to begin treatment early for the best results.
Figure 1: Hair Loss-Related Age Demographics (June 2022 through June 2025); Infegy Social Dataset.
Hair loss creates strong emotional responses. The top emotions we found in posts were anticipation (20.6% of posts) and anger (19.2% of posts). Disgust also appeared frequently in 10.3% of all posts. These emotions reveal that individuals experiencing hair loss often feel vulnerable and turn to the Internet for help and guidance.
Figure 2: Top Emotions About Hair Loss Discussion (June 2022 through June 2025); Infegy Social Dataset.
The conversations focus on two main areas: discovering symptoms and finding treatments. Common topics include "receding," "noticed," and "hairline." These are signs that indicate people are first becoming aware that they're losing hair. Treatment-related words like "dermatologist," "taking," and "shampoo" suggest that people are actively seeking solutions.
Figure 3: Hair Loss-Related Topics (June 2022 through June 2025); Infegy Social Dataset.
Two treatments dominate the online conversation about hair loss: finasteride and minoxidil (also known as Rogaine). Both have seen enormous growth in popularity. Finasteride has seen a 118% increase in post volume over the last 36 months, while minoxidil has shown 38% growth.
Figure 4: Post volume about both Finasteride and Minoxidil (June 2022 through June 2025); Infegy Social Dataset.
We found that both treatments are discussed frequently together (with the acronyms "min" and "fin" for Minoxidil and Finasteride, respectively). We also found detailed instructions, dosage information, and real specifics about how people were taking the drugs. This type of treatment-based specificity was unique to our research. Usually, folks taking medications tend to discuss that information with their doctors, not with the general Internet.
Figure 5: Narrative About Finasteride and Minoxidil (June 2022 through June 2025); Infegy Social Dataset
Minoxidil conversations comprise a significant portion of hair loss discussions, with 202,000 records indicating 39% positivity. People discuss both topical solutions (applied to the skin) and oral forms of treatment. Users often ask practical questions, such as whether they can use it on their scalp and beard simultaneously.
The community shares application routines and tips, such as combining minoxidil with derma rolling. However, side effects are still a concern. Users report issues like "burned irritated lips after applying minoxidil." The initial "shedding" phase, where hair loss temporarily increases when starting treatment, causes significant anxiety for new users.
Figure 6: Top Topics Associated with Minoxidil (June 2022 through June 2025); Infegy Social Dataset.
Finasteride (also known as Propecia) generates much more cautious discussion. With 139,000 records showing only 34% positivity, it's clear that people are more worried about this treatment. While users recognize it as powerful for hair loss, conversations focus heavily on the fear of the side effects, especially sexual side effects.
This fear is so intense that some users seek alternatives, such as topical finasteride, to reduce the amount absorbed by their body. There is a clear divide in the community between those who support finasteride based on research and personal success and those who caution against it.
One user captured this tension perfectly: "People are way blowing out of proportion the side effect incidence... Whenever I see finasteride mentioned in a lot of posts, there are a bunch of OMG DONT TAKE THAT YOUR PENIS WILL FALL OFF type posts."
Figure 7: Reddit Post Showing The Controversy Associated With Finasteride.
Users also discuss practical concerns like splitting 5mg pills to get the standard 1mg dose for hair loss, and some mention dutasteride as a stronger alternative.
Many posts come from people thinking about starting treatment who want reassurance from experienced users (notably not doctors!). The psychological impact is significant, with discussions about how treatments affect mood and self-confidence. The community acts as a support system, but this also means medical advice spreads without professional oversight.
Figure 8: Narrative About Negative Side Effects of Finasteride and Minoxidil (June 2022 through June 2025); Infegy Social Dataset
There's tension between personal negative experiences and broader clinical data. Some users point out that research shows only 1-3% of people experience sexual side effects, which contrasts with the many alarming posts they see online.
Social media has created a vibrant community around hair loss treatment, but it's a double-edged sword. While people find support and share experiences, the highly polarized discussions about finasteride and minoxidil may spread misinformation and create unnecessary fear or false confidence.
Healthcare providers and pharmaceutical companies should consider how to effectively engage with these online communities to provide accurate and balanced information. The surge in these conversations indicates a clear need for improved education and support regarding hair loss treatments.
As social media continues to influence health decisions, monitoring these trends becomes increasingly crucial for understanding public health challenges and identifying opportunities for improved patient education and support.
The divide in the community creates a potential misinformation problem. Fear-based posts may discourage people from seeking legitimate treatment, while overly optimistic posts might downplay real risks. Without medical professionals guiding these conversations, users rely on unverified personal experiences.
The emotional data indicate that this is a vulnerable population experiencing anticipation, anger, and disgust. Young men in their mid-twenties are turning to social media for guidance during difficult times, making them susceptible to both helpful support and harmful misinformation.
While community support can be valuable, the complexity of these medications and their side effects requires professional medical guidance. The polarized nature of online discussions may not provide the balanced, evidence-based information people need to make informed decisions.