From Big Screens to Streams:

Analyzing the shift in media consumption

We are thrilled to share data covering the vast entertainment industry.

In this recording, we discussed:

  • How people prefer to see entertainment content and the role gender has in that decision.
  • Which social media channels people are consuming entertainment content from the most.
  • What types of engagements brands are doing to find and interact with fandoms.

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Your speakers

Nancy Dexter-Milling
Head of Marketing @ Infegy
Zoë McCarthy
Client Success Lead @ Infegy

Who are we?

Infegy provides the best way for companies to know their consumers and how to market to them. Founded in 2007, companies of all sizes use Infegy’s market leading text analytics and social intelligence solutions to create actionable insights to inform strategic decision-making.