A Guide to CPG Social Insights

To compete in the consumer packaged goods (CPG) space, your team needs accurate data on consumer behaviors and experiences so they can understand how consumers make purchasing decisions. Discover the different ways to use social listening for key consumer insights on CPG brands and products in this guide.

From ingredient trends and flavor combinations, to audience segments, competitive intelligence, even packaging – this unique guide will dive into how you can use social listening to uncover the latest consumer insights in CPG. You will also:

• Understand consumer experiences. Get exclusive data-driven insights on how CPG companies can reach new customers, develop or improve products, and enhance consumer experiences.
• Uncover popular product features. Use social insights to learn what cravings certain consumers have, and which product features drive people to purchase.
• Learn how to apply insights.This guide offers a framework for social listening insights and how to apply them to your own needs.