Campaign planning and benchmarking with consumer insights

Using social listening to get metrics that truly reflect your audience

Data is everything nowadays. When high stakes and finances are on the line, it’s no wonder that campaign planning is a data-driven activity. But what else do you need to truly drive the best results? Top-notch audience insights.

Remaining laser-focused on your audience to gain real-time, organic insights, is invaluable and social media is the playground for such information. In this eBook, we’ll show you how to level up your campaign planning and analytics stack! We’ll focus on these four insight-pathways to help you gain the metrics you need:

✔️ Audience insights

✔️ Multi-channel search

✔️ Customer journey

✔️ Competitor research


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