Experience Over Exposure: What Actually Moves Sentiment

Your event wasn't just an event—it was your most powerful content engine. Analysis of millions of social posts proves experiential content doubles both engagement and positive sentiment compared to standard brand content.

Why? Because experiences are cultural moments where your most rabid fans gather, engage, and share something genuinely worth talking about.

We covered the integrated approach to experiential marketing that transforms attendees into your most effective content creators—how to plan for success (while staying flexible), incentivize authentic sharing, and create visual branding moments that resonate across social platforms.

Plus, we busted the myth that event hashtags alone drive amplification—and revealed what savvy brands are doing instead based on their follower count and platform mix.

Watch Now

Your speakers

Nancy Dexter-Milling
Nancy Dexter-Milling
Head of Marketing @ Infegy
Joe Panepinto
Joe Panepinto, PhD
SVP, Head of Strategy NY and Global Head of Engagement & Learning @ Jack Morton

Who is Infegy?

We are a leading social listening and consumer intelligence platform founded in 2007 and headquartered in Downtown Kansas City, MO. We specialize in providing innovative data-driven technology that helps organizations understand consumer thoughts, sentiments, and behaviors.

Built on principles of innovation and collaboration, we have developed a robust platform offering unparalleled speed, comprehensive data analysis, and AI-powered analytics.

Our technology provides users with near-instant access to extensive datasets spanning over 15 years, employing advanced sentiment analysis with 93% accuracy. We support clients like VML, Mintel, and Edelman and provide diverse businesses—from single-person shops to Forbes 500 companies—the insights that grow their business.

Who is Jack Morton?

At Jack Morton, we manifest culture—shaping ideas, behaviors, and experiences that bring people together, spark emotions, and inspire movements. We believe intentional experiences have the power to change hearts, minds, and even the world. 

That’s why our vision is to inspire the world to experience better. By showing—not just telling—how things should be. More inclusive, accessible, and sustainable. We help you deliver the proof that your brand promises. 

But we don’t just shape culture through our work—we manifest it within our own walls. Fueled by passion, teamwork, and strong partnerships, our culture fosters inclusivity and belonging. Every day, we strive to do one thing: Be Extraordinary. Because we don’t want to be ordinary. And neither do you.