Clearing the path to elusive patient journey insights
See how Lumanity used Infegy Atlas to learn from the metastatic breast cancer online community
Lumanity’s pharma client needed authentic insights from the metastatic breast cancer community to develop dedicated therapeutics for people living with MBC.
However, the social listening landscape was so heavy with unhelpful chatter from the finance sector and associated but unrelatable cancer communities, that finding the smaller MBC community online was near impossible.
Fortunately, Lumanity’s Engagement and Innovation team refused to believe that MBC patients weren’t sharing their unique experiences and needs online. Learn how they used Infegy Atlas to locate an active and engaged MBC community on TikTok and to acquire highly qualified conversations that provided their client critical, actionable patient insights.