There’s no doubt that humans love their four-legged friends. Indeed, 45% of American pet owners spend as much or more on their pets’ healthcare as they do their own, and they share their thoughts and experiences online.
In this guide, we explore consumer insights on pets, pet owners, influencers, products, audience segments, and more. You’ll learn what social data reveals about the emerging concerns of pet care consumers and discover how they view their role as pet parents.
Download this guide to uncover:
- The latest trends in pet ownership and pet care.
- What consumers have to say about their pet parenting experiences.
- How different audience segments, like veterinarians and dog influencers, discuss online.