Case Study: Precision Campaign Analysis Fueled by Infegy Data
Colangelo provides precision campaign analysis despite scarcity of commercial data
Colangelo is a behavioral marketing agency that specializes in the science of Brand Attachment. When asked to optimize an external campaign that had been running for two years, Colangelo discovered there was insufficient commercial data and no KPI’s in place by which to measure the success of the client’s campaign. Colangelo used consumer intelligence from Infegy Atlas to obtain actionable evidence of the campaign’s performance.
Download the case study to read how Colangelo leveraged Infegy Atlas to present their client with a thorough, data-backed understanding of how their campaign performed.