Signal Theory helps client drive engagement with social data
Using Emotion data to create more meaningful connections with current and new consumers
In this case study, Samantha Scantlebury, Senior Director, Brand Strategy at Signal Theory explains how they used Infegy Atlas for their client, John Deere. Through collaboration with the John Deere team, they identified their audience,learned how to properly appeal to them, and tracked the performance of the campaign they developed.
If you want to learn how Signal Theory utilizes Infegy Atlas to help their clients receive a 100% positive sentiment rating, read this case study!