The Top 5 Gen Z Personas

Social media intelligence on the largest generation on earth

Do you understand Gen Z's behaviors, motivations, and stressors?

Social media has vital data that will shape your understanding of this rising generation.

Especially if you're a strategist, researcher, starting a new business or managing your brand’s reputation, taking the time to listen to and understand Gen Z will impact your outcomes.

In this eBook, we use consumer intelligence from Infegy Atlas to distill distinct personas based on how members of Gen Z operate, desire, push for change, and experience pain points in five main areas.

  1. The Student
  2. The Career-Starter
  3. The Activist
  4. The Spender
  5. The Investor

Download the eBook