Over the past few years, TikTok has skyrocketed in popularity to become one of the fastest growing social media platforms. With over one billion active monthly users, this channel provides vast opportunities for brands and agencies to understand their audiences through a panorama of uncensored, authentic content.
In this guide, we dive into the data opportunities presented by TikTok to discuss how you can leverage information from the platform in your social listening programs. This guide will help you:
- See how consumers interact on TikTok, and what brands need to know about behaviors.
- Identify the emerging trends and niche communities on TikTok, and how to analyze them.
- Understand how audience insights on TikTok can be leveraged for product development and brand strategy.