Influencer Impact:

Who is Infegy?

Infegy is a leading social listening and consumer intelligence platform founded in 2007 and headquartered in Downtown Kansas City, MO. The company specializes in providing innovative data-driven technology that helps organizations understand consumer thoughts, sentiments, and behaviors.

Built on principles of innovation and collaboration, Infegy has developed a robust platform offering unparalleled speed, comprehensive data analysis, and AI-powered analytics. The company's technology provides users with near-instant access to extensive datasets spanning over 15 years, employing advanced sentiment analysis with 93% accuracy. Infegy supports clients like VML, Mintel, and Edelman and provides diverse businesses—from single-person shops to Forbes 500 companies—the insights that grow their business.

Recognized for its exceptional client experience, Infegy offers award-winning support consistently rated as top-tier by G2. Infegy continues to set industry standards in social listening technology, embodying its mission to change how businesses understand consumer insight and strategic decision-making.

Who is People First?

People First is the first company to source and distribute authentic videos, posts, and comments from any audience across any digital channel at scale. We believe (and the numbers show) that real people sharing lived experiences is the highest performing content for causes, campaigns, and brands.

Unlike working with traditional influencer and celebrity services, we help our clients commission content from virtually anyone: any geography, profession, employer, party affiliation, health condition, identity, age, race, or gender… Our content is highly personal, uniquely creative, and 6x more likely to be shared and 3x more likely to be recalled on average than company-created brand content.

People First pioneered ‘micro influencer’ campaigns for politics and causes, which formed the foundation for our expansion into consumer brands. Our partners include Planned Parenthood, Black Lives Matter PAC, Biden-Harris, Latino Victory Fund, Unite the Country, Ad Council, and AFSCME as well as the DGA, DLCC, DSCC, and DAGA. People First now also represents health services brands such as J&J and iHealth, financial brands such as AIG and US Bank, consumer brands such as NASCAR and White Castle.