Infegy's Most Trusted Brands dashboard features a list of 100 global brands, ranked by their 2022 Infegy Trust score.

Methodology:
The 100 brands featured in this dashboard were sourced from Interbrand’s Best Global Brands 2022 report. Using our consumer intelligence platform, Infegy Atlas, we analyzed the online conversation around each brand using, and then ranked them by their Infegy Trust score.

Infegy Trust score:
Using proprietary Infegy AI and natural language processing, Infegy Atlas can accurately identify 10 emotions within online posts from every major social media channel. For the purposes of this interactive dashboard, the Trust Score is the total number of positive posts that express trust, limited to the 2022 conversation around each brand.

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Dataset period: Jan 1, 2022 - Dec 31, 2022. Descriptions of brands and companies sourced from various online sources.