The Consumer Intelligence Blog - Infegy

Using social listening for competitive analysis in pharmaceuticals

Person grabbing pills

Understanding your competitors' strategies in today’s highly competitive pharmaceutical industry can give your brand a crucial edge. With the pharmaceutical and healthcare advertising market booming in the United States, leveraging competitive intelligence has never been more essentia …

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Monitoring brand health with Infegy's free brand risk dashboard

Monitoring brand health with Infegy's free brand risk dashboard

Detect, React, Protect Much of the focus around social listening analysis is on examples of cheerful conversation, e.g., brand campaigns, messaging, and trust that went well. However, it's just as important to know where your brand needs to improve due to people’s tendency to repeat a …

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The importance of social listening research

The importance of social listening research

Why your brand needs a social listening tool Successful marketers and brand managers understand how important it is to remain apprised of consumers’ preferences and needs. After all, many spend millions of dollars conducting focus groups and surveys in order to better understand their …

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Social listening for pharmaceutical and healthcare companies

Pharma and healthcare

Competition is fierce in the pharmaceutical and healthcare industry. With dozens of companies competing to catch the attention of both patients and healthcare providers, it can be a challenge to differentiate your brand.

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Twister tweets

Twister tweets

Using a social listening tool to monitor international natural disaster-related conversation Recent Storms: December 2023 to March 2024 Since December, the world has had several cases of severe weather, including the recent bout of thunderstorms and tornadoes that swept through the Mi …

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Using the power of social listening to perform trend analysis

Social media listening trend analysis

Trend analysis reports utilizing social media listening data provide examples that can highlight the population's changing interests in products and services. This blog reviews three examples of how trend analysis can showcase increases in particular types of social conversations and …

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Craft a winning social media strategy + FREE TEMPLATE

Social media strategy

If you want to plan out a successful social media campaign but aren't quite sure where to start, don't worry! This blog has you covered. We break down the five steps needed to create a solid social media strategy to help you launch your winning campaign and glean results. Those steps …

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Decoding the Entertainment Industry: a free eBook

Decoding the Entertainment Industry

Our latest eBook reviews many facets of the entertainment industry, including movies, TV shows, sports, and video games. We tap into social and consumer insights from the Infegy product suite to understand trends, audience changes, and the conversations around each section. Take a loo …

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Understanding the difference between social listening and social monitoring

Understanding the difference between social listening and social monitoring

Oftentimes, the terms “social listening” and “social monitoring” are used interchangeably, and while both strategies share similarities, there are also some significant differences between the two. The strategy that works best for you depends on your particular goals. In this blog pos …

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Building a powerful social intelligence web app

Building a powerful social intelligence web app

When building a customized web application based on social listening intelligence, you have to start with a solid data framework and clear goals in the story that you want to communicate to your prospective audience.

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