Social listening for consumer intelligence
by Hephzibah Dutt on February 3, 2023
What is social listening intelligence? Social listening intelligence is the process of discovering and then analyzing what is being said about a topic – usually a brand, company, or individual – online.
The World’s Most Trusted Brands + Free Interactive Dashboard
by Hephzibah Dutt on January 25, 2023
In the not-too-distant past, brand trust was one of many factors that shaped how consumers chose a brand’s product or service over another company’s. In today’s tough market conditions, however, it can prompt a consumer to postpone or walk away from a purchase. Knowing how trusted yo …
Infegy Earns 11 G2 Badges Including Best Support and Easiest to do Business with
by Hephzibah Dutt on January 9, 2023
We’ve always said that with Infegy, you don't just get our top-of-the-line software – you get an entire team dedicated to your successful consumer insights journey. Well, the Winter 2023 G2 badges are out, our customers have spoken … and they wholeheartedly agree!
Our Top 5 resources to jump-start your 2023 consumer insights journey
by Hephzibah Dutt on December 31, 2022
Infegy’s research team doesn’t just stay on top of best practices in social listening research – we create, lead, and showcase the many ways you can amplify your business, and campaigns with social media insights!
How YouTube revolutionized influencer marketing
by Hephzibah Dutt on December 22, 2022
Series Conclusion: The Evolution of Social Media Throughout this series celebrating 15 years of Infegy – Consumer Intelligence, we’ve unpacked how the rapid evolution of social media culture was powered by the equally rapid development of technologies that drove innovation: software, …
How to use social media intelligence to boost your brand sentiment analysis
by Hephzibah Dutt on December 9, 2022
With 2023 just around the corner, it's easy to get wrapped up in the projected top marketing trends for 2023. However, before getting lost in devising influencer and experiential marketing strategies and upping your digital content game, make sure you have a strong grip on a foundatio …
Infegy Atlas’ Narratives feature transforms millions of posts and news articles into immediate market intelligence
by Henry Chapman on November 21, 2022
On November 22nd, 2022 Infegy rolled out a new version of the most versatile functionality within the Infegy Atlas platform, Narratives. This new iteration of Narratives can quickly cluster and categorize millions of social posts and news articles into easily digestible categories, ju …
How to Choose the Right Social Listening Provider
by Nate Stedman on November 18, 2022
The social media analytics and research space is getting packed with players … and it will continue to grow.
Product update: the next evolution of Narratives will revolutionize your search for consumer intelligence
by Justin Graves on November 17, 2022
One of the reasons Infegy Atlas remains the best consumer intelligence and text analytics platform on the market is that over the past 15 years we’ve never stopped making it better.
Cryptocurrency design is shaping social media and what this means for Web 3.0
by Infegy Research Team on November 16, 2022
Recent data published by the Pew Research Center indicates that users between 18 and 25 have been using social media less since 2019. Why is that? Younger users are fed up and have lost their trust in mainstream social media. This is largely due to repeated privacy violations, data le …