Using the power of social listening to boost your business
by Infegy Research Team on September 7, 2023
The benefits of social listening for your business go far beyond simply helping you gain an understanding of what people are saying about your brand. Using social listening data to guide your company’s decision making can improve your brand’s reputation, provide an edge over your comp …
Evolution of social media part I: From text to immersive experiences
by Henry Chapman on August 31, 2023
What we did This report tracks the evolution of content formats on social media and the greater internet. It considers how the concurrent development of more powerful computers and increasingly expansive, faster networks allowed photos to overtake text, then video to overtake photos a …
Finding an R+D edge with the power of social listening
by Infegy Research Team on August 18, 2023
In today’s fast-paced, competitive marketplace, if your company isn’t constantly innovating and evolving, you may fall behind. Yet, it can be difficult to know what new products or services will resonate with your target customers.
Top 3 predictions we got right and wrong
by Henry Chapman on August 14, 2023
A scorecard of how a year of Infegy's Insight Brief predictions have shaken out August 2023 marks the first anniversary of Infegy's Insight Briefs. After publishing 42 so far, we've shown how social listening data is a fantastic tool for keeping tabs on your industry's performance and …
The beginner’s guide to spotting consumer trends early
by Infegy Research Team on August 7, 2023
Social media apps like TikTok have a way of making you fall in love with various types of trends. From skits, to dance challenges, to using a sound of Tariq singing about his love of corn. These trends exploded onto the cultural landscape with hardly any warning and became mainstream …
Harnessing the power of social listening to advocate for customers
by Infegy Research Team on July 28, 2023
In recent years, social media has transformed the way businesses and consumers interact. With billions of active users sharing their ideas, preferences, and interests worldwide, social media has become a crucial communication channel to gain consumer insights.
How to choose the right social listening tool and provider
by Nate Stedman on July 24, 2023
The social media analytics and research industry is becoming increasingly crowded with various players, and this trend is expected to continue. The reason for this growth can be attributed to the fact that around seven-in-ten Americans use social media to connect with one another, eng …
Infegy's top 3 brands from Interbrand's Breakthrough Brands report
by Infegy Research Team on July 13, 2023
In the 2023 Breakthrough Brands report from Interbrand, they explore emerging brands that are redefining the market with their innovative ideas, strong values, and unique positioning. As a social listening company, Infegy is proud to contribute to this report, highlighting the brands …
Document clustering at lightning speed
by Justin Graves on July 6, 2023
Behind the scenes building New Narratives This is the first in a series of technical blog articles, giving you some insight into the endless, obsessive passion that builds our software here at Infegy. We have big ambitions, and our brilliant engineering team never ceases to make our d …
Build brilliant reports using social listening (+ free template)
by Hephzibah Dutt on June 27, 2023
Note: This is a new article updated to reflect 2023 data. Click here to see our highly popular 2020 article on the topic. Picture this: your company decided to go after a new client and you need insights into their clients, consumers, and competition (perhaps, literally) overnight. Or …