Social conversations reflect how past Breakthrough Brands continue to shape their space
by Hephzibah Dutt on June 22, 2022
On June 21, Interbrand published their Breakthrough Brands 2022 – a report celebrating top companies that challenge categorical and cultural norms, innovate to meet new challenges, and demonstrate a deep understanding of human truths. Interbrand, a leading brand consultation company, …
Changing Trends in the Conversations Surrounding Earth Day and the Environment
by Hephzibah Dutt on April 29, 2022
From postponed weddings to the cancellation of international sporting events, the onset of the pandemic derailed events, movements, and agendas across the globe. For some, (like Tokyo’s ghost-town version of the Olympics) there are no redos. Others, like BTS and numerous entertainers, …
From Image to Insight: Atlas Enhancements Increase Visual Support
by Emily Podhajsky on March 2, 2022
We are excited to bring you this latest release which provides new capabilities to gain actionable insights from visual platforms. Along with additional channel enhancements, this release offers a more robust dataset, more in-depth audience segmentation and demographic insights, and m …
New Year, New Atlas Features
by Emily Podhajsky on January 24, 2022
2021 was a year of self-reflection and evaluation. And it was the same for us. We took the time to reflect on everything we have accomplished, everything we want to accomplish, and how we can best support our customers to achieve your text analytics and social listening goals.
5 Key Factors For Spotting Consumer Trends With Social Listening
by Derek Franks on December 20, 2021
Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media researc …
What Social Listening Reveals About Brands Like Spotify, the NFL, etc
by Derek Franks on December 6, 2021
The top brands in the world build their authority and social clout online. The Spotifys, Etsys, and Apples of the world are the envy of every company because they have billions of people talking about them everywhere. You’d be hard pressed to find a person on Earth who doesn’t know th …
How We Built Audience Personas for Crocs Using Social Listening
by Nicole Yancy on November 23, 2021
Holy hole-filled shoes, batman! Crocs are back. Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm. Bu …
The Beginner’s Guide to Spotting Consumer Trends Early
by Derek Franks on November 16, 2021
Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not. In 2021 and beyond, consumer trends don’t wait …
5 Key Factors for Social Media Audience Segmentation
by Derek Franks on October 18, 2021
If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics. You need accurate data - not assumptions. And you also need actionable data. The number of Twitte …
15 Product Trend Questions Social Listening Can Answer
by Derek Franks on June 28, 2021
One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics. Believe it or not, social data shouldn’t just focus on performance and past data. …
Who are the World’s Most Trusted Brands and Why? (Updated for 2021)
by Derek Franks on May 25, 2021
Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out. It’s a critical question because if people trust your brand, they will buy it. But not just that. They w …
TikTok Influencers: A Quick and Easy Introductory Guide
by Derek Franks on April 13, 2021
You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things). TikTok is a melting pot of enthusiastic content creators and consumers talking about …
Why Employees Are the Biggest Brand Opportunity on TikTok
by Derek Franks on March 3, 2021
What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there? What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that c …
Super Bowl Commercials 2021: Interactive Report Card
by Infegy Research Team on February 8, 2021
How did global audiences react to this year’s Super Bowl commercials? Did the ads resonate with viewers enough for them to chime in online? The answers are below. Not just any answers. Data-driven answers. These aren’t hot takes from some blogger who thinks they’re in the know. This …
Pets, Parents, and Influencers: How Consumers Shifted Pet Ownership
by Nicole Yancy on January 27, 2021
In an uncertain time, one thing is for certain: pets will always be there for us. With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution. Brands in the pet industry or who are trying to reach pet owners need to know how consumers are …
Are You Analyzing Social Data Wrong?
by Derek Franks on January 5, 2021
State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels. Here’s what you should know: consumers talk differently about your brand and their lives depending on …
State of Social Media 2021
by Derek Franks on November 30, 2020
Part 1: What Social Analytics Can Teach You About Consumer Behavior The online conversations that take place across the social media landscape reveal how audiences express themselves in different ways depending on the channel.
Consumer Experiences in a Pandemic World: What Brands Need to Know
by Derek Franks on October 26, 2020
Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better. The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in ret …
7 Proven Tips to Better Track Your Social Media Campaigns
by Derek Franks on October 6, 2020
If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns. How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or camp …
Social Insights Reveal New Consumer Truths About Dads
by Derek Franks on September 22, 2020
Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into. As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, a …
Infegy named Best Place to Work for Third Consecutive Year
by Kristin Haynes on August 28, 2020
Infegy was once again named a Best Place to Work in Kansas City. The recognition comes from the Kansas City Business Journal as they release their list of 2020 Best Places to Work honorees.
Introducing Narratives, Clustering and TikTok Analysis in Infegy Atlas
by Infegy Research Team on August 26, 2020
Getting into the minds of consumers is no easy task. You need the right tools to understand what consumers say - and why. The brand new version of the premier social listening platform, Infegy Atlas, is built with that core objective in mind: helping you make better sense of the no …
How to Find CPG Insights with Social Listening
by Nicole Yancy on July 29, 2020
The ultimate challenge for CPG brands: understanding why people choose one product over the other. Is it the packaging? The ingredients? The flavors? Or does it have to do with something more profound?
How Key Social Listening Metrics Can Drive Your Brand
by Derek Franks on July 16, 2020
Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands. The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Br …
Streaming Trends 2020: 4 Key Questions Answered by Social Listening
by Derek Franks on June 24, 2020
Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix …