Top 3 Corporate DEI reckonings of the last 10 years: social listening revelations about the social justice journey
by Hephzibah Dutt on May 31, 2023
Non-profit, education, and advocacy organizations have been pushing the framing concepts of DEI - diversity, equity, and inclusion – since the 1960s. And yet, it wasn’t until the early 2000s that corporations and industry leaders began to wrap their policies around DEI practices.
How to use social listening for industry trends and SEO keyword research
by Hephzibah Dutt on May 17, 2023
Series: Social Intelligence for Content Strategy - Part III One of the key benefits of social listening is its ability to help you stay on top of industry trends and see how and which keywords and topics drive engagement. You can use these insights to craft a content strategy that cap …
How to power up your market research with a combination of social intelligence and traditional research
by Infegy Research Team on May 15, 2023
Every day, millions of people share their unsolicited opinions on virtually every topic under the sun via social media. From products and services to politics, activism, workouts, beauty tips, and more, if you’re looking for honest, real-time feedback, social listening is a great plac …
Using AI for literary analysis: Infegy Atlas reads books
by Henry Chapman on May 1, 2023
A journey into Infegy Atlas’ ability to read long-form text Infegy Atlas specializes in analyzing social media posts from various platforms such as Twitter, TikTok, Pinterest, and others. It also has a custom data capability that allows clients to upload data and then use the full sui …
Experiential marketing that captivates and converts: a free eBook
by Hephzibah Dutt on April 28, 2023
As the world continues to normalize “post-pandemic,” brands and companies are finally beginning to lean back into experiential marketing efforts.
Celebrating Earth Day with Infegy’s year-on-year energy efficiency achievements
by Hephzibah Dutt on April 20, 2023
As a society, it took us a little too long to face the adverse environmental effects of digital technologies. In fact, it wasn't until the high energy consumption of cryptocurrency mining hit mainstream conversations (circa 2018) that most IT industry leaders even considered the hidde …
5 environmental justice hashtags that drove real-world impact
by Infegy Research Team on April 14, 2023
It’s been over a decade since hashtag-driven movements like #IceBucketChallenge and #IranElections made it clear that social media activism could indeed propel real-world action. For example, #IceBucketChallenge resulted in a 187% increase in research funding for ALS and #IranElection …
How to use competitive intelligence and social media benchmarks to boost content effectiveness
by Hephzibah Dutt on April 7, 2023
Series: Social Intelligence for Content Strategy - Part II As the market remains tight, your inbound marketing efforts will be the key to engaging and converting customers in a more cost-effective way than traditional outbound marketing methods.
Top topics on Instagram, Twitter, and TikTok: Introducing The Lumen Social Intelligence Barometer
by Hephzibah Dutt on March 31, 2023
You’re probably sick of hearing all the reasons why social media is crucial to growing your business. We won’t bore you with more of that. Let’s skip ahead to the “how?”
How to build personas for a content strategy that leads to conversion
by Hephzibah Dutt on March 22, 2023
Series: Social Intelligence for Content Strategy - Part I Do you ever feel like the product, service, or brand you’re trying to sell is a step (or several!) above a competitor’s, and yet, the competitor seems to have better sales, bigger clients, and a larger share of the market than …