Consumer Insights

Spot Trends Before They Go Mainstream

Award-Winning Trend Analysis

Your next big idea shouldn’t be a shot in the dark. With Infegy, you can see which products, movements, and behaviors are gaining momentum, and which are fading. Our dynamic trend analysis tracks keyword growth, cultural shifts, and emerging demand patterns over time, helping you validate ideas early and get to market ahead of the curve.

The Internet As Your Focus Group

Best In Class Sentiment Analysis

Why rely on stale surveys when you can tap into millions of authentic conversations, updated in real time? Infegy’s industry-leading sentiment engine doesn’t just tell you if a conversation is positive or negative. It uncovers emotions, intent, and nuanced tone, giving you a richer understanding of what your audience really thinks.

Real People. Real Motivations.

Deep, Original Persona Research

Generic personas lead to generic results. Infegy helps you create data-driven personas based on real-world behaviors, affinities, and language patterns. Go beyond demographics to understand what your audience cares about, how they talk, and what moves them to action.

Why Infegy for Consumer Insights?

Cut Through the Noise:

Infegy filters out spam, bots, and irrelevant chatter, so you get clean, usable data.

Analyze at Scale:

Billions of social mentions. Millions of sources. One intuitive platform.

Real-Time + Historical:

Track conversations as they happen, or look back across years to see how attitudes have evolved.

Rich Context, Not Just Keywords:

Understand why people behave the way they do, not just what they say.