Case Study: Market Intelligence Analysis of Super Bowl LVI Advertising

Comperemedia, a Mintel Company, uses Infegy Atlas to provide insights on emergent and unique branding moments associated with the Super Bowl LVI

Mintel Comperemedia analyzes brands’ marketing strategies, with expert recommendations on how to innovate and stay competitive. With Infegy Atlas, they were able to review consumer voice and perspectives shared across social media, particularly for time-based campaigns and campaign measurement during the Super Bowl.

Infegy Atlas' speed-to-insight facilitated their going to market with a net-new, insight-rich report within weeks of the Super Bowl. Download the case study to learn how Comperemedia tapped into Infegy Atlas to help them track conversations leading up to the event, and after it concluded.