Infegy Atlas FAQ

Infegy Atlas is a consumer intelligence platform that analyzes text from online conversations, news sources, and more. Organizations of all sizes in all industries enjoy instant access to dozens of metrics, including sentiment, passions, and intent, to understand their audiences, industry, and market. 

Our clients use data and information from Infegy Atlas in various ways, including audience segmentation and persona building, competitive intelligence, market research, and brand management. Learn other ways to use Infegy Atlas’ data by downloading our eBook, 10 Ways to Use Social Listening.

We have packages that fit the needs of every size business in every industry. See our pricing page for more information.

Our dataset includes data from major social platforms such as TikTok, Instagram, Pinterest, Facebook, and more. Our sources also include blogs and forums such as Tumblr and Reddit, as well as news sites.

We began collecting social data January 1, 2007 for tenured sources. We began collecting other sources like Pinterest, Instagram, TikTok, and more as they emerged. With Infegy Atlas, you have the option to have instant access to all of our historical data for more context and better trending. We also collect data at the author level to unlock deeper historical insights at the audience and persona level into consumer behaviors and trends.

Infegy’s data collection methodology aggregates and indexes data from a multitude of sources over time. From that collection, we take a normalized approach to estimate volume to provide more accurate metrics mirroring real-world populations, a process validated by our third-party research partners. Clients can filter and segment by their preference, including follower count/influence, gender, age, audiences like Gen Z and Millennials, and more. Sample sizes are the most robust and balanced in the industry to avoid channel bias. Contact us for more information about our data collection methodology.

No. Infegy only gathers publicly available posts from brands, entities, and individuals. For more information about our data collection and methodology, contact us.

No, Infegy Atlas does not support creating or publishing owned social posts.

No - Infegy does not limit the number of queries or filters. Infegy includes multiple filters that you can apply in any combination and layer as many as you like.

Demographic information includes gender, age, and geography (country, state, DMA) and is self-reported information from the authors via location settings, bios, and posts. We also offer Census data for the US. For more information about our data collection and methodology, contact us.

Infegy uses a proprietary NLP system backed by the most advanced technology publicly available for text analysis. Independent tests proved our sentiment analysis results are 95.8% precise. Our data team reviews all sentiment feedback and we’re constantly monitoring and adjusting sentiment analysis as the way people write online changes. For more information about our data collection and methodology, contact us.

Yes - We have a robust API accessible for use with Infegy Atlas subscriptions.

Infegy offers at-the-ready support, step-by-step guides, as well as additional in-house training and support services. Visit our Client Success page to learn more.