Audience Insights

Multi-Platform Social Intelligence

Convert raw social conversations into an advantage with a query builder with filters that uncover hidden audience behaviors, emerging trends, and competitive blind spots across every platform that matters.

• Multi-Platform Social Coverage: Get comprehensive insights from billions of posts across all major and emerging platforms to understand where audiences truly engage
  
  
• AI-Powered Summarization: Transform millions of conversations into clear, actionable insights instantly - cut through noise to identify key trends, narratives, and behavioral patterns
  
  
• Historical Trend Analysis: Leverage 18+ years of social data to track audience evolution - identify long-term behavioral shifts, emerging preferences, and cyclical patterns for strategic planning

• Lightning-Fast Persona Discovery: Transform days of manual analysis into seconds - process hundreds of thousands of profiles instantly to identify key persona groups without tedious manual bio and post analysis
  
  
• 360-Degree Audience Profiling: Uncover nuanced characteristics, behaviors, and preferences beyond surface demographics - discover content creation habits, platform preferences, lifestyle patterns, and cultural influences
  
  
• Sentiment Analysis by Persona: Understand brand perception across different segments with detailed sentiment analysis for each persona - see nuanced perspectives and avoid alienating customers with misaligned content

• Behavioral Pattern Recognition: Identify buying moods, major purchase planning, and life changes that create new needs - detect subtle behavioral signals for optimal campaign and product launch timing
  
  
• Competitive Audience Analysis: Analyze competitors' audiences to identify underserved segments, messaging gaps, and differentiation opportunities - see where loyalties shift and what drives brand switching
  
  
• Real-Time Audience Monitoring: Set up intelligent alerts for significant changes in audience behavior, sentiment, or conversation topics - stay ahead of consumer preference shifts and emerging trends