The 2021 Super Bowl Commercials Report Card
Which Brands Won The Super Bowl According to Viewers? The Data is In!
This scorecard is different than any you have seen before. We don't believe a commercial won simply by the amount of posts. Did a commercial connect with the audience emotionally? Search for any commercial or simply sort by volume, category, positivity, or emotion.
Please note that the time frame for this analysis starts on Feb 7, 2021 and runs through Feb 8, 2021. The Mountain Dew commercial analysis removes the use of #MyPromotionEntry to understand organic conversation about commercials without a sweepstakes promotion in the data.
% Volume - percentage of online posts that mentioned the ad compared to other ads on the scorecard
% Sentiment - percentage of positive or negative online posts
% Emotionally -percentage of online posts that expressed emotion