The Evolution of Social Media - Part I

The Journey from Text to Immersive Experiences Online

Social media is embedded in almost every aspect of our lives and our business imperatives. Understanding the forces that have driven its evolution forward guides our predictions on its future – including how it will impact our business goals.

The days of text-heavy web with dialup tones are long gone. But where are we headed?

In “Part I: The Journey from Text to Immersive Experiences Online,” we track how increasingly sophisticated technology and networking technologies prompted the evolution of content formats used on social networking sites. We trace the progress from text, to photos, to video and how the journey thus far heralds the age of augmented and virtual reality on social media.

Here’s what’s inside:

• Analyzing the text-based web
• The rise of images
• Platforms pivoting to video
• What’s in store for the future of social media

About this series:

Since its inception in 1997, social media has evolved in leaps and bounds. This four-part technical report series examines the technological, financial and cultural factors associated with this evolution to forecast future chapters in the ongoing journey of social media.