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Microinfluencers or Macroinfluencers: A Prebiotic Soda Case Study
CPG

Microinfluencers or Macroinfluencers: A Prebiotic Soda Case Study

July 31, 2025 5 min read
Examining a CPG Hype Cycle: The Rise and Fall of Logan Paul’s Prime
CPG

Examining a CPG Hype Cycle: The Rise and Fall of Logan Paul’s Prime

July 24, 2025 5 min read
How Home Depot Became a Political Flashpoint
CPG

How Home Depot Became a Political Flashpoint

July 10, 2025 6 min read