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Microinfluencers or Macroinfluencers: A Prebiotic Soda Case Study
CPG

Microinfluencers or Macroinfluencers: A Prebiotic Soda Case Study

July 31, 2025 5 min read
Examining a CPG Hype Cycle: The Rise and Fall of Logan Paul’s Prime
CPG

Examining a CPG Hype Cycle: The Rise and Fall of Logan Paul’s Prime

July 24, 2025 5 min read
How Home Depot Became a Political Flashpoint
CPG

How Home Depot Became a Political Flashpoint

July 10, 2025 6 min read
Dr. Pepper's Social Media Strategy Rivals Coke and Pepsi
CPG

Dr. Pepper's Social Media Strategy Rivals Coke and Pepsi

August 8, 2024 5 min read
Shrinkflation Concerns: Consumer Sentiment and Brand Impact
CPG

Shrinkflation Concerns: Consumer Sentiment and Brand Impact

March 6, 2024 4 min read
#ReThinkPink: Exploring the Impact of the Pink Tax
Retail

#ReThinkPink: Exploring the Impact of the Pink Tax

March 8, 2023 6 min read
Dollar Tree's Successful Price Increase and Brand Impact
Retail

Dollar Tree's Successful Price Increase and Brand Impact

September 21, 2022 5 min read
How Inflation Fears Are Changing Consumer Behavior in 2022
CPG

How Inflation Fears Are Changing Consumer Behavior in 2022

August 24, 2022 5 min read