Microinfluencers or Macroinfluencers: A Prebiotic Soda Case Study

Microinfluencers or Macroinfluencers: A Prebiotic Soda Case Study
July 31, 2025
5
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Examining a CPG Hype Cycle: The Rise and Fall of Logan Paul’s Prime

Examining a CPG Hype Cycle: The Rise and Fall of Logan Paul’s Prime
July 24, 2025
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How Home Depot Became a Political Flashpoint

How Home Depot Became a Political Flashpoint
July 10, 2025
6
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Dr. Pepper's Social Media Strategy Rivals Coke and Pepsi

Dr. Pepper's Social Media Strategy Rivals Coke and Pepsi
August 8, 2024
5
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Shrinkflation Concerns: Consumer Sentiment and Brand Impact

Shrinkflation Concerns: Consumer Sentiment and Brand Impact
March 6, 2024
4
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#ReThinkPink: Exploring the Impact of the Pink Tax

#ReThinkPink: Exploring the Impact of the Pink Tax
March 8, 2023
6
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Dollar Tree's Successful Price Increase and Brand Impact

Dollar Tree's Successful Price Increase and Brand Impact
September 21, 2022
5
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How Inflation Fears Are Changing Consumer Behavior in 2022

How Inflation Fears Are Changing Consumer Behavior in 2022
August 24, 2022
5
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