Nikki Skyer

Nikki Skyer

Hi! I’m a fourth-year Strategic Communication and Professional Writing student at The Ohio State University, where I study how consumer behavior, digital media, and brand storytelling shape the way people connect with organizations. I love using social listening tools to uncover patterns in online conversation and understand what drives audience engagement. I’m excited to continue growing in this work as I prepare for my post-graduate journey.

Posts by Nikki Skyer

A New Era of Holiday Sales: What Black Friday Means to Younger Consumers
CPG

A New Era of Holiday Sales: What Black Friday Means to Younger Consumers

December 18, 2025 6 min read