The Social Media-propelled Run on Silicon Valley Bank
Infegy social intelligence bears witness to the real time collapse of a financial institution
Henry Chapman, Research and Insights Analyst
Viewing a bank run over social media
Silicon Valley Bank (SVB), a regional bank that has historically financed and served startup companies, suffered a catastrophic collapse due to several ill-advised risk management decisions, leading to a contemporary bank run. The ensuing panic among venture capitalists was evident in their alarmed tweets, expressing concerns about potentially losing billions of dollars held at SVB. In this brief, we provide an overview of how the crisis unfolded on social media platforms and discuss the government interventions implemented in response and the public reactions to those measures.
Reasons why Silicon Valley Bank collapsed
Silicon Valley Bank (SVB) essentially collapsed because it could not meet its withdrawal obligations when thousands of its clients tried to pull their money simultaneously.
Back in 2022, SVB invested a large amount in US treasuries. However, these treasuries lost significant value as the US Federal Reserve rapidly raised interest rates. 2022 also saw a drop in growth and fundraising for tech startups – the bank's primary customer base – which led to increased withdrawals. This forced SVB to sell the previously mentioned treasuries at a loss.
The panic began when SVB went public with the need to sell a large portion of the company to cover these losses and meet the withdrawal demands. This news spread amongst a group of closely-connected tech venture capitalists, and then hit social media. This social media-propagated panic prompted a traditional bank run.
The FDIC eventually had to intervene, taking over the bank to restore order.
Changing sentiment in the conversation
Before the collapse, there was minimal online conversation about SVB. However, on March 9, 2023, negative sentiment surrounding the bank began to simmer as discussions about bank runs and financial panic increased. Negative sentiment then exploded on March 10th.
This negativity starkly contrasted with the bank's previously positive reputation as a well-liked institution that supported the startup industry for 40 years. For many years, SVB was the go-to bank for a startup and their needed financial services.
Changing themes in the conversation
Infegy Atlas Themes, an analytic capability within the Infegy Atlas platform, provides a more granular understanding of the crisis.
All over social media, venture capitalists and other financial experts began sharing news of SVB’s instability, using warning signs and messaging that indicated their panic. Conversations involving the Infegy Atlas Theme - Risk peaked on March 9, 2023.
Hours later, on March 10, 2023, the Infegy Atlas Theme Intent > Churn theme began to surge: this reflected investors' discussions as they attempted to withdraw their funds. However, after the FDIC's intervention halted withdrawals, Risk surged again as account holders realized they could not get their money back immediately.
Changing emotions in the conversation
On Monday morning, the US government stepped in and guaranteed that while shareholders would lose their entire investment, account holders in the bank would be made whole.
However, Infegy Emotions analysis shows that the dominant emotion expressed online about SVB and the government intervention was anger. Consumers were furious about what they perceived as a bailout by the Federal Reserve, fueled by lingering resentment from the 2008 Financial Crisis. Reddit users' sentiment towards Ben Bernanke, former chairman of the Federal Reserve, shows a positivity rate of only 25%, illustrating this frustration.
The importance of brand trustworthiness in a socially mediated world
The collapse of Silicon Valley Bank was a multifaceted event with far-reaching consequences. Social media became the vessel that carried the news of SVB’s troubles fast and far.
As news of the bank's collapse spread, online conversations shifted dramatically towards negative sentiment, and showed growing Themes of Risk, and customers’ intent to churn.
The crisis also revealed underlying anger among consumers regarding perceived bailouts and government intervention, as demonstrated by the backlash against figures like Ben Bernanke.
The SVB collapse is a stark reminder of the fragile nature of financial institutions and the importance of maintaining public trust, especially given how social media connects people and spreads news.