The Consumer Intelligence Blog - Infegy

Decoding the Entertainment Industry: a free eBook

Our latest eBook reviews many facets of the entertainment industry, including movies, TV shows, sports, and video games. We tap into social and consumer insights from the Infegy product suite to understand trends, audience changes, and the conversations around each section. Take a look at how we found changing consumer and audience preferences and gleaned insights from this large and dominant industry.

Here is a breakout of each section:

  • Movies - Dig into this industry's consistent ebb and flow and potential new paths to keep cinema alive.
  • TV Shows - Look at two powerhouse players of the streaming industry and some shifts in video formatting following the Hollywood entertainment strike.
  • Sports - Review how football has dominated sports conversations and how we used the Infegy product suite to see many layers of complexity in this popular industry.
  • Video Games - Tap into the insights surrounding the largest, most steady industry even though the growth rate is lower than the rest.

Takeaways for your brand:

Using social media listening and consumer data from the Infegy product suite, we can see just how many facets the entertainment industry has changed and how some of those changes are still in process. Each section of entertainment has seen changes in conversation, and being one of the industries most affected by the COVID-19 pandemic, are continuing to see rapid changes in behaviors and consumer preferences.