How to Build Personas for Marketing
by Nancy Dexter-Milling on July 17, 2025
Let’s face it. In marketing, personas are critical to a well-built marketing strategy. If you don’t understand your target audience, then it will be difficult to break through to them that your product or service is superior to your competitors. It’s also easy to just say “Good market …
Top 10 Social Listening Tools
by Nancy Dexter-Milling on July 2, 2025
Want to know what is the best social listening tool available on the market? Well, we’ve got the list for you!
How to Find Consumer Insights for Healthcare Marketing
by Henry Chapman on June 12, 2025
People talk about their health online all the time, sharing symptoms, frustrations, treatments, and everyday experiences on platforms like Twitter, Reddit, TikTok, and beyond.
Using Social Media Economic Indicators to Monitor People's Responses to Recent Changes
by Henry Chapman on April 30, 2025
In a world where markets shift with every headline and social feeds overflow with opinions, understanding economic sentiment in real-time isn't just valuable; it's essential. Introducing the free Fear + Cheer Index (FCI), a tool powered by Infegy's API designed to track the collective …
Three Ways to Find Beauty Consumer Insights With Social Listening Data
by Henry Chapman on April 24, 2025
The beauty space moves fast. One week, you're watching your favorite content creators get ready for the day, and the next, it's male makeup normalization. Behind every shift is a flood of social posts, influencer content, and consumer chatter that's hard to keep up with, let alone int …
What's Wrong With Modern Social Listening? Part 2. Sampling + Limits
by Henry Chapman on April 17, 2025
Social listening is supposed to unlock insights, not limit them. But when we, Infegy, talk to clients who’ve used other platforms, we hear the same frustrations over and over again: strict query limits, mention caps, and delays that make real-time exploration nearly impossible.
Introducing AI Studio for Infegy Starscape: Social Insights Simplified
by Mechael Saint-Val on April 16, 2025
Social listening just got simpler! We're excited to introduce AI Studio for Infegy Starscape, your new gateway to instant social insights that transform complex research into streamlined, actionable intelligence at the speed of conversation.
Women, Consumer Insights, and Beauty Trends–What Your Other Tool Misses
by Henry Chapman on March 27, 2025
In 2024, skincare isn't just about products; it's about people. The rise of year-round SPF use and the continued dominance of Korean Beauty (K-Beauty) aren't just abstract trendlines. They're driven by disparate social media conversations, with real consumers behind every post, hashta …
What’s Wrong With Modern Social Listening? Part 1. Query Writing
by Henry Chapman on March 13, 2025
And What Infegy Is Doing To Fix It
Introducing AI Assist: Query Building Made Easy for Social Listening
by Nancy Dexter-Milling on March 10, 2025
In the world of social listening, the ability to craft precise queries is essential for extracting meaningful insights from the vast ocean of social data. Today, we're excited to announce the launch of Infegy's latest innovation: AI Assist – a powerful new feature designed to transfor …
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