From Listening to Knowing: What Audience Insights Actually Change About Your Marketing
by Nancy Dexter-Milling on September 17, 2026
Most marketing teams already have audience data: age ranges, geography, purchase history, email open rates. The problem is that none of it tells you why anyone does what they do. You know a segment converts at 4.2%. You don't know what they believe, what they're worried about, or what …
What to Know About Tracking Brand Mentions Beyond Hashtags
by Jake Dennison on August 27, 2026
Every day, people share unfiltered opinions about your brand across social media, forums, news sites, and review platforms. A significant percentage of those mentions never include a #hashtag or @handle. For marketing agencies and enterprise consumer insights teams relying on hashtag- …
11 Best Tools for Audience Analysis in 2026
by Jake Dennison on August 20, 2026
The right audience-analysis tool helps your team answer a real question before the decision is made, like “why did sentiment change,” “which need is going unmet for this group,” or “how do certain segments talk about us?” This guide compares tools that analyze public online conversati …
Social Listening for Generative Engine Optimization (GEO)
by Nancy Dexter-Milling on August 6, 2026
Generative Engine Optimization (GEO) is changing the way people search the internet. For years, Search Engine Optimization (SEO) was the primary focus for marketing teams; a strong SEO strategy meant your brand was easy to discover when prospective customers went looking. GEO works to …
Selecting (and Using) an Audience Insights API for Market Research
by Jake Dennison on July 28, 2026
Every day, millions of consumers share their unfiltered opinions about brands, products, and experiences on social media and online forums. For market research firms and consumer insights teams, the challenge involves more than finding this data—it involves turning it into actionable …
The Top Five Social Listening APIs For Data Innovation And Analytics
by Jake Dennison on June 18, 2026
For a modern business, leveraging robust social listening data is essential for making informed business decisions and crafting targeted strategies for creating and maintaining high-value brands. Selecting the right social listening platform for monitoring brand sentiment and social m …
3 Ways to Use a Social Listening API
by Jake Dennison on June 4, 2026
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We’re big data nerds at Infegy, and we love jumping into Infegy Starscape to dig through billions of social posts. Every day, we use our dashboards to slice and communicate different facets of the results clearly. With the ability to switch from one query to another within seconds, St …
Social listening for pharmaceutical and healthcare companies
by Infegy Research Team on May 21, 2026
Competition is fierce in the pharmaceutical and healthcare industry. With dozens of companies competing to catch the attention of both patients and healthcare providers, it can be a challenge to differentiate your brand.
How to Supercharge Your Market Research with Social Listening
by Infegy Research Team on April 30, 2026
Toyota assumed parents wanted minivans. Social listening showed they were actually talking about off-roading. That gap between what brands think customers want and what customers really say is where social listening earns its keep. Every day, millions of people post opinions about pro …
What’s Wrong With Social Listening? Part 3. Hashtag-Based Searches
by Nancy Dexter-Milling on April 23, 2026
Social media has become the world's largest focus group, a real-time window into how people feel about brands, trends, and culture. But if you're only looking through one pane of that window, you're missing most of the view.
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