How We Built Audience Personas for Crocs Using Social Listening
by Infegy Research Team on November 23, 2021
Holy hole-filled shoes, batman! Crocs are back. Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm. Bu …
The Beginner’s Guide to Spotting Consumer Trends Early
by Infegy Research Team on November 16, 2021
Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not. In 2021 and beyond, consumer trends don’t wait …