Experiential marketing that captivates and converts: a free eBook
by Hephzibah Dutt on April 28, 2023
As the world continues to normalize “post-pandemic,” brands and companies are finally beginning to lean back into experiential marketing efforts.
Celebrating Earth Day with Infegy’s year-on-year energy efficiency achievements
by Hephzibah Dutt on April 20, 2023
As a society, it took us a little too long to face the adverse environmental effects of digital technologies. In fact, it wasn't until the high energy consumption of cryptocurrency mining hit mainstream conversations (circa 2018) that most IT industry leaders even considered the hidde …
5 environmental justice hashtags that drove real-world impact
by Infegy Research Team on April 14, 2023
It’s been over a decade since hashtag-driven movements like #IceBucketChallenge and #IranElections made it clear that social media activism could indeed propel real-world action. For example, #IceBucketChallenge resulted in a 187% increase in research funding for ALS and #IranElection …
How to use competitive intelligence and social media benchmarks to boost content effectiveness
by Hephzibah Dutt on April 7, 2023
Series: Social Intelligence for Content Strategy - Part II As the market remains tight, your inbound marketing efforts will be the key to engaging and converting customers in a more cost-effective way than traditional outbound marketing methods.