The Consumer Intelligence Blog - Infegy
by Hephzibah Dutt on February 28, 2023
Audience segmentation is one of the most impactful strategies available to an agency or business. It allows a brand to optimize its marketing efforts, improve customer satisfaction and maximize customer value.
by Pat Criss on February 21, 2023
Social media has become a powerful tool for businesses to connect with their audiences. With billions of people worldwide using platforms like Facebook, Instagram, and Twitter, social media is a giant well of consumer data. Companies across the globe use social media analytics and soc …
by Henry Chapman on February 17, 2023
Reasons to create social listening insight briefs In this fast-paced world, staying ahead of the news and information curve is essential to almost every kind of business planning – from financial and political forecasting, to making relevant creative and digital storytelling choices.