The Consumer Intelligence Blog - Infegy

4 key strategies for using social listening to build audience segments

4 key strategies for using social listening to build audience segments

Audience segmentation is one of the most impactful strategies available to an agency or business. It allows a brand to optimize its marketing efforts, improve customer satisfaction and maximize customer value.

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How to avoid a one-size-fits-all dataset to get the consumer insights you need

How to avoid a one-size-fits-all dataset to get the consumer insights you need

Social media has become a powerful tool for businesses to connect with their audiences. With billions of people worldwide using platforms like Facebook, Instagram, and Twitter, social media is a giant well of consumer data. Companies across the globe use social media analytics and soc …

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How to use social listening to create consumer insight briefs

How to use social listening to create consumer insight briefs

Reasons to create social listening insight briefs In this fast-paced world, staying ahead of the news and information curve is essential to almost every kind of business planning – from financial and political forecasting, to making relevant creative and digital storytelling choices.

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Social listening for consumer intelligence

Social listening for consumer intelligence

What is social listening intelligence? Social listening intelligence is the process of discovering and then analyzing what is being said about a topic – usually a brand, company, or individual – online.

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