Top topics on Instagram, Twitter, and TikTok: Introducing The Lumen Social Intelligence Barometer
by Hephzibah Dutt on March 31, 2023
You’re probably sick of hearing all the reasons why social media is crucial to growing your business. We won’t bore you with more of that. Let’s skip ahead to the “how?”
How to build personas for a content strategy that leads to conversion
by Hephzibah Dutt on March 22, 2023
Series: Social Intelligence for Content Strategy - Part I Do you ever feel like the product, service, or brand you’re trying to sell is a step (or several!) above a competitor’s, and yet, the competitor seems to have better sales, bigger clients, and a larger share of the market than …
How to use social intelligence to win new business pitches: a free eBook
by Infegy Research Team on March 10, 2023
When it comes to attracting and converting new clients, the competition is fierce. You need every tool at your disposal to assure your future clients that you understand their needs and can deliver targeted marketing strategies to elevate their brands to the next level.
Social media insights into the top 5 experiential marketing fails
by Hephzibah Dutt on March 6, 2023
In 2007, global confectionery and beverage brand Cadbury Schweppes came very close to sponsoring the desecration of a 357-year-old graveyard. If it weren’t for icy pathways that prompted Boston parks’ employees to lock the gates to the cemetery, the final resting place of several hist …