Analyzing Gen-Z Pinterest Users with Social Listening
by Derek Franks on January 22, 2019
You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!” Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they …
Transforming Market Research with Social Insights
by marketing on January 8, 2019
Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group. Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.