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by Hephzibah Dutt on April 28, 2023
As the world continues to normalize “post-pandemic,” brands and companies are finally beginning to lean back into experiential marketing efforts.
And they absolutely should!
When executed with finesse, experiential marketing creates positive associations with the brand – one that is generally long-lasting and emotional. Successful experiential marketing endeavors also lead to brand loyalty and positive, personal recommendations.
While experiential marketing can be super effective, it can also be risky! [Read about five of the most fantastic experiential marketing fails and what you can learn from them.]
In addition to major logistical failures, the ROI is often low. This usually happens when brands get so focused on the "wow factor" of the event that they forget to actually make a connection with their target market.
And this just boggles our collective mind because the audience insights you need to connect with your audiences in genuine, meaningful ways are within reach!
So, to keep you from wasting your client’s money on generic, impersonal experiential marketing moments, we’ve written a new, free eBook!
Related: Learn the other ways social intelligence can boost your brand or business!
Personalize brand interactions with social intelligence
Not to be confused with event marketing, experiential marketing often involves activations or installations that allow consumers to touch, feel, and interact with a brand in a way they are likely to remember. This is why knowing your target audience and getting ahold of actionable insights about them is a vital first step to building a successful experiential marketing campaign.
Fortunately, you can acquire tons of this crucial data and kick-start your research with your social intelligence platform! Even better news: in this free eBook, we present steps to building a research foundation for your experiential marketing efforts – using insights you can quickly acquire with your social intelligence platform.
We’ll present the three research questions you can use to quickly streamline your search. Then we’ll guide you through the social listening strategies and the various social media analytics you can use to frame three consumer insight pillars:
- Motivations - Know what motivates your target audience.
- Engagement Type - Know whether and to what extent your audience can engage.
- Locations - Know where you want to meet your audience.
To learn how social listening can help you create experiences that make lasting impressions – ones that feed into brand loyalty – download a copy of our eBook, Experiential Marketing that Captivates and Converts: Using Social Intelligence To Personalize Brand Interactions And Target Your Audience.
Here’s a sneak peek at the type of real-world insights we offer in this free eBook:
Figure 1: Excerpt from Infegy’s Experiential Marketing that Captivates and Converts eBook. This page shows how we used social listening to discover popular influencers and activities that would attract audiences for Sephora.
Strong brand relationships begin with deep consumer insights
At the end of the day, experiential marketing is all about building a relationship with your audience. It won’t matter how glamorous or dazzling an event is. The purpose and return on investments will remain missing if you can’t build a brand relationship with your target audiences.
Download our free eBook, Experiential Marketing that Captivates and Converts, today! You’ll learn how to begin gleaning audience insights that lead you to personalize your experiential marketing campaigns so you can make a lasting impression on your audience.
To learn even more about how social listening with Infegy Atlas can provide your specific business or brand with quick and actionable consumer insights, request a free custom demo today! We’d love to hear about your consumer intelligence needs and assist you with our data and analytics solutions!