by Hephzibah Dutt on June 27, 2023
Note: This is a new article updated to reflect 2023 data. Click here to see our highly popular 2020 article on the topic. Picture this: your company decided to go after a new client and you need insights into their clients, consumers, and competition (perhaps, literally) overnight. Or …
by Hephzibah Dutt on June 7, 2023
Mass lay-offs have become their own sort of contagion this year and DEI teams are among the first to get slashed. According to Factorial, global industry leaders like Twitter, Amazon, Meta, and Microsoft are the most notable companies announcing cuts.
Top 3 Corporate DEI reckonings of the last 10 years: social listening revelations about the social justice journey
by Hephzibah Dutt on May 31, 2023
Non-profit, education, and advocacy organizations have been pushing the framing concepts of DEI - diversity, equity, and inclusion – since the 1960s. And yet, it wasn’t until the early 2000s that corporations and industry leaders began to wrap their policies around DEI practices.
by Hephzibah Dutt on May 17, 2023
Series: Social Intelligence for Content Strategy - Part III One of the key benefits of social listening is its ability to help you stay on top of industry trends and see how and which keywords and topics drive engagement. You can use these insights to craft a content strategy that cap …
by Hephzibah Dutt on April 28, 2023
As the world continues to normalize “post-pandemic,” brands and companies are finally beginning to lean back into experiential marketing efforts.
by Hephzibah Dutt on April 20, 2023
As a society, it took us a little too long to face the adverse environmental effects of digital technologies. In fact, it wasn't until the high energy consumption of cryptocurrency mining hit mainstream conversations (circa 2018) that most IT industry leaders even considered the hidde …
by Hephzibah Dutt on April 7, 2023
Series: Social Intelligence for Content Strategy - Part II As the market remains tight, your inbound marketing efforts will be the key to engaging and converting customers in a more cost-effective way than traditional outbound marketing methods.
by Hephzibah Dutt on March 31, 2023
You’re probably sick of hearing all the reasons why social media is crucial to growing your business. We won’t bore you with more of that. Let’s skip ahead to the “how?”
by Hephzibah Dutt on March 22, 2023
Series: Social Intelligence for Content Strategy - Part I Do you ever feel like the product, service, or brand you’re trying to sell is a step (or several!) above a competitor’s, and yet, the competitor seems to have better sales, bigger clients, and a larger share of the market than …
by Hephzibah Dutt on March 6, 2023
In 2007, global confectionery and beverage brand Cadbury Schweppes came very close to sponsoring the desecration of a 357-year-old graveyard. If it weren’t for icy pathways that prompted Boston parks’ employees to lock the gates to the cemetery, the final resting place of several hist …