Henry Chapman

Henry Chapman

Hey there! I'm a researcher at Infegy, a data analytics company based in Kansas City that specializes in social listening. We use cutting-edge technology to analyze data from social media and other online platforms, providing clients with valuable insights into consumer behavior and trends.

Posts by Henry Chapman

Building a powerful social intelligence web app

Building a powerful social intelligence web app

When building a customized web application based on social listening intelligence, you have to start with a solid data framework and clear goals in the story that you want to communicate to your prospective audience.

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The world’s most trusted brands + free interactive dashboard

The world’s most trusted brands + free interactive dashboard

In the not-too-distant past, brand trust was one of many factors that shaped how consumers choose a brand’s product or service over another company’s. In today’s tough market conditions, however, it can prompt a consumer to postpone or walk away from a purchase. Knowing how trusted yo …

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How companies monetized the internet and social media

Monetizing social media

Abstract In this technical blog, we examine the trajectory of how businesses leveraged social media for earnings. This essentially coincides with the development of online advertising since 1994. While the monetization of the internet still centers around online advertising, the ways …

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Five social media features that shaped online culture

Five social media features that shaped online culture

Abstract In this technical report, we survey some now-common social media features, and examine the way they migrated across multiple social media platforms. We focus on five examples that are so ubiquitous now, that they are embedded in social media user-experience and culture: the i …

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The evolution of social media part II: From public, centralized to private, decentralized social networks

Abstract The purpose of this study is to provide a roadmap through past social media networking trends and structure, in the hopes that it will shed light on the future of social media networking, and the impact it will have on business and campaign planning.

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Evolution of social media part I: From text to immersive experiences

What we did This report tracks the evolution of content formats on social media and the greater internet. It considers how the concurrent development of more powerful computers and increasingly expansive, faster networks allowed photos to overtake text, then video to overtake photos a …

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Top 3 predictions we got right and wrong

A scorecard of how a year of Infegy's Insight Brief predictions have shaken out August 2023 marks the first anniversary of Infegy's Insight Briefs. After publishing 42 so far, we've shown how social listening data is a fantastic tool for keeping tabs on your industry's performance and …

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Using AI for literary analysis: Infegy Atlas reads books

Using AI for literary analysis: Infegy Atlas reads books

A journey into Infegy Atlas’ ability to read long-form text Infegy Atlas specializes in analyzing social media posts from various platforms such as Twitter, TikTok, Pinterest, and others. It also has a custom data capability that allows clients to upload data and then use the full sui …

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How to use social listening to create consumer insight briefs

How to use social listening to create consumer insight briefs

Reasons to create social listening insight briefs In this fast-paced world, staying ahead of the news and information curve is essential to almost every kind of business planning – from financial and political forecasting, to making relevant creative and digital storytelling choices.

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Infegy Atlas’ Narratives feature transforms millions of posts and news articles into immediate market intelligence

Infegy Atlas’ Narratives feature transforms millions of posts and news articles into immediate market intelligence

On November 22nd, 2022 Infegy rolled out a new version of the most versatile functionality within the Infegy Atlas platform, Narratives. This new iteration of Narratives can quickly cluster and categorize millions of social posts and news articles into easily digestible categories, ju …

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