Evolution of social media part I: From text to immersive experiences
by Henry Chapman on August 31, 2023
What we did This report tracks the evolution of content formats on social media and the greater internet. It considers how the concurrent development of more powerful computers and increasingly expansive, faster networks allowed photos to overtake text, then video to overtake photos a …
Top 3 predictions we got right and wrong
by Henry Chapman on August 14, 2023
A scorecard of how a year of Infegy's Insight Brief predictions have shaken out August 2023 marks the first anniversary of Infegy's Insight Briefs. After publishing 42 so far, we've shown how social listening data is a fantastic tool for keeping tabs on your industry's performance and …
Using AI for literary analysis: Infegy Atlas reads books
by Henry Chapman on May 1, 2023
A journey into Infegy Atlas’ ability to read long-form text Infegy Atlas specializes in analyzing social media posts from various platforms such as Twitter, TikTok, Pinterest, and others. It also has a custom data capability that allows clients to upload data and then use the full sui …
How to use social listening to create consumer insight briefs
by Henry Chapman on February 17, 2023
Reasons to create social listening insight briefs In this fast-paced world, staying ahead of the news and information curve is essential to almost every kind of business planning – from financial and political forecasting, to making relevant creative and digital storytelling choices.
Infegy Atlas’ Narratives feature transforms millions of posts and news articles into immediate market intelligence
by Henry Chapman on November 21, 2022
On November 22nd, 2022 Infegy rolled out a new version of the most versatile functionality within the Infegy Atlas platform, Narratives. This new iteration of Narratives can quickly cluster and categorize millions of social posts and news articles into easily digestible categories, ju …