Using Social Media Economic Indicators to Monitor People's Responses to Recent Changes
by Henry Chapman on April 30, 2025
In a world where markets shift with every headline and social feeds overflow with opinions, understanding economic sentiment in real-time isn't just valuable; it's essential. Introducing the free Fear + Cheer Index (FCI), a tool powered by Infegy's API designed to track the collective …
Three Ways to Find Beauty Consumer Insights With Social Listening Data
by Henry Chapman on April 24, 2025
The beauty space moves fast. One week, you're watching your favorite content creators get ready for the day, and the next, it's male makeup normalization. Behind every shift is a flood of social posts, influencer content, and consumer chatter that's hard to keep up with, let alone int …
What's Wrong With Modern Social Listening? Part 2. Sampling + Limits
by Henry Chapman on April 17, 2025
Social listening is supposed to unlock insights, not limit them. But when we, Infegy, talk to clients who’ve used other platforms, we hear the same frustrations over and over again: strict query limits, mention caps, and delays that make real-time exploration nearly impossible.
Women, Consumer Insights, and Beauty Trends–What Your Other Tool Misses
by Henry Chapman on March 27, 2025
In 2024, skincare isn't just about products; it's about people. The rise of year-round SPF use and the continued dominance of Korean Beauty (K-Beauty) aren't just abstract trendlines. They're driven by disparate social media conversations, with real consumers behind every post, hashta …
What’s Wrong With Modern Social Listening? Part 1. Query Writing
by Henry Chapman on March 13, 2025
And What Infegy Is Doing To Fix It
Beyond Social Listening: Goodreads Reviews and Unstructured Data
by Henry Chapman on March 6, 2025
Social listening has evolved beyond simply tracking brand mentions on Twitter or monitoring Instagram hashtags. Today's most potent social intelligence platforms like Infegy Starscape can extract insights from virtually any text-based source like Goodreads reviews (in the data science …
Talent Monitoring With Social Listening Data
by Henry Chapman on February 25, 2025
Over the past year, one of the fastest-growing use cases for bulk social listening analytics has been talent management companies leveraging social listening APIs to track talent across multiple platforms with greater flexibility. These agencies specialize in managing and advising inf …
Best Super Bowl Ads: What Social Listening Reveals About Impact
by Henry Chapman on January 30, 2025
As Kansas City continues its February tradition of Super Bowl appearances (we’re based in KC, sorry), another annual tradition captures the nation's attention: the battle for advertising supremacy during television's most-watched event. While football teams compete on the field, brand …
The World’s Most Trusted Brands + Free Interactive Dashboard
by Henry Chapman on January 16, 2025
Last year, we completely redesigned our Most Trusted Brands dashboard to provide daily updates on which brands people trust most worldwide. Since its launch, this interactive dashboard has informed thousands of users about the global trust landscape for the world’s most prominent bran …
AI for Social Listening
by Henry Chapman on November 7, 2024
How AI Can Change Your Social Listening Practice Since the release of OpenAI’s generative models in late 2022, generative AI has become a buzzword in marketing. However, long before this, AI was the backbone of social listening tools, helping brands extract insights from massive volum …
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