The World’s Most Trusted Brands of 2026

Trust is the currency of modern business. In an era of endless consumer choices, the brands they trust are the ones that win their loyalty, and more importantly for the companies, their dollars. Infegy is back with this year's Most Trusted Brands, unveiling which companies have earned consumers' confidence through genuine connections and quality product delivery. For last year’s Most Trusted Brands, go to this link.

Methodology

This year, we've refined our methodology from previous years. For example, last year’s Trust Index was derived from positive sentiment trust posts. Instead of relying on volume metrics alone, we now measure the net sentiment of trust conversations within the Infegy Social Dataset. Trust can be both positive and negative, and our index captures this nuance by analyzing conversations from the 2025 Forbes US 500 companies. The result? A clear picture of which brands consumers genuinely trust. We used the Infegy API to access this data and then Infegy Starscape to visualize how these brands create trust with their audience.

Top 10 Most Trusted Brands

Most Trusted Brand of 2026:  QVC

What is QVC?

QVC, which stands for Quality, Value, and Convenience, is a multimedia retailer that pioneered television shopping. Founded in 1986, QVC has evolved from a cable TV shopping channel into an omnichannel retail powerhouse, combining live streaming, e-commerce, and mobile shopping to reach millions of customers worldwide.

Why is QVC the Most Trusted Brand?

The secret to QVC's remarkable trust score of 95.48 lies in something simple yet powerful: people love the products and genuinely appreciate what they receive. QVC has cultivated a base of repeat customers who demonstrate unwavering brand loyalty. Consumers trust QVC to provide both a diversity and quality of products they want to purchase. In an age of algorithmic recommendations and endless scrolling, QVC's curated selection and interactive shopping experience have proven to be a winning formula for earning customer trust.

Figure 1: Narratives of QVC Trust Conversations, (February 7, 2025 - February 6, 2026); Infegy Social Dataset.

Second Most Trusted Brand: Toll Brothers

What is Toll Brothers?

Toll Brothers is America's leading builder of luxury homes. Since 1967, the company has been designing, building, and delivering homes that represent the pinnacle of quality craftsmanship. Operating in over 60 markets across 24 states, Toll Brothers has built a reputation for creating communities where families can thrive and build lasting memories.

Why is Toll Brothers Considered a Trusted Brand?

With a trust score of 94.03, Toll Brothers has earned consumer confidence through consistent delivery of quality construction and attention to detail. When you're making one of the biggest purchases of your life, trust is integral to your decision. Toll Brothers understands this, and their commitment to excellence in every home they build has created a loyal customer base that trusts them with their most significant investment.

Figure 2: Topic word cloud from conversations about Toll Brothers, (February 7, 2025 - February 6, 2026); Infegy Social Dataset.

Third Most Trusted Brand: American Financial Group

What is American Financial Group?

American Financial Group (AFG) is a Cincinnati-based insurance holding company that provides specialty property and casualty insurance products. Through its subsidiaries, AFG offers coverage for unique and hard-to-place risks, serving both individuals and businesses with tailored insurance solutions.

What Makes American Financial Group a Trusted Brand?

American Financial Group has earned its impressive trust score of 93.56 through strategic community engagement and authentic brand building. The company has built significant trust by sponsoring numerous animal videos for the Cincinnati Zoo, creating positive associations, and demonstrating community investment. Additionally, AFG sponsored the National African American Insurance Association's annual conference, showing a genuine commitment to diversity and inclusion within their industry.

AFG's success demonstrates a crucial lesson for modern brands: sponsorships work. When done authentically and aligned with your audience's values, strategic partnerships and community involvement can significantly increase trust among your target market.

Figure 3: Topic word cloud from conversations about American Financial Group, (February 7, 2025 - February 6, 2026); Infegy Social Dataset.

The Trust Imperative

The 2026 Most Trusted Brands report reveals a fundamental truth: trust isn't built overnight, and it can't be manufactured through clever marketing alone. The brands that earn the highest trust scores share common characteristics: they deliver quality products or services, engage authentically with their communities, demonstrate consistency, and genuinely care about their customers' needs.

Whether it's QVC curating products that customers love, Toll Brothers building quality homes, or American Financial Group investing in community partnerships, these brands understand that trust is earned through action, not promises.

In 2026 and beyond, the brands that will thrive are those that recognize trust as their most valuable asset, trust. A feeling that must be nurtured, protected, and earned every single day.