Building Social Data Workflows with Claude + the Infegy API

Sometimes your team doesn't need another dashboard. Sometimes it needs social data incorporated with proprietary data, or public data from the internet. Until recently, building that tool meant hiring a developer. Now it only takes an afternoon, an Infegy API key and a conversation with Claude (or your chosen generative AI provider).

This post shows how you can incorporate API data into your chosen internal application, or include it in a workflow. We'll walk through a real example with the Infegy Post Planner and break down the steps so you can build your own app for your team’s daily workflow. No engineering background required.

Who this is for

If your job runs on understanding what people say online, this is for you. Social media managers, consumer insights analysts, brand and comms leads, and agency strategists all live in the same loop: the data they need exists, but getting it into the moment of decision takes too many steps.

Picture a typical Monday. Someone pulls last week's numbers, cleans them up in a spreadsheet, and drops a few charts into a deck. By the time the deck reaches the team meeting, the conversation online has already moved. The same questions come back next week (What should we post? What’s trending? How did the campaign land?) and the whole process starts all over again.

(Some of the reporting processes will be solved in Infegy’s upcoming agentic analyst tool. Sign up for updates so you can be the first to know).

Meanwhile, the know-how sits with one person. The analyst knows which query to run and which numbers matter. Everyone else waits for them, and when they're out, the work waits too.

An app built around one recurring question breaks that loop. It runs the same query on a schedule, keeps the numbers fresh without anyone exporting a file, and shapes the answer the way the team actually uses it. Most importantly, anyone on the team can open it and get to work.

What the Infegy API gives you

The Infegy API hands you two kinds of data from one query: finished analytics and the raw posts behind them. The best apps use both. The analytics tell you what's happening; the posts show you what it looks like.

Every request starts with a query written in JSON: which words to match, which platforms, what date range, and what to exclude. You can build and test that query in Infegy Starscape's drag-and-drop builder first, then paste it into your script. The same query then feeds each endpoint below.

Three things make this practical for a small team. Exports come back with the full post body, not snippets. A single query can return up to 250,000 records, with pagination built in. And Responses average about a quarter of a second, so an app feels instant.

Case study: the Infegy Post Planner

The Post Planner answers the question Infegy's social team faces every day: what should we post tomorrow, and why? It's a calendar-style web app. Pick a date, and it shows every holiday and observance on that day, how much social conversation each one drew last year, and what's trending this week. Tick the days you like, add a direction, and Claude will draft three LinkedIn and Instagram posts for your brand. The trends behind it refresh on their own every Thursday morning.

Figure 1: Our Infegy Post Planner app developed with the Infegy API and Claude (October 29th, 2026).

The calendar is measured once; the trends refresh every Thursday; Claude drafts on demand from whatever the database holds that day.

The two layers of data for content creation

The first layer is a solidified calendar. The team started with about 95 curated observances, each tagged for how well it fits a social intelligence brand, and a web lookup added 232 more through the end of 2026. A short script then asked the Infegy API how much each day was discussed in a three-day window around its most recent date and how people felt about it. For each day, the app stores post volume, the share of opinionated posts that were positive, top hashtags, emojis, emotions, topics, and the top posts themselves. That's 215 days measured in under two minutes.

The second layer is a weekly trends snapshot, shown in two panels. Infegy's lane this week tracks posts about social listening, marketing, insights, and AI, with the most-used hashtags and the fastest-rising phrases. Rising consumer buzz tracks US English posts about products, launches, shopping, entertainment, and food, sorted by momentum. Filters keep unsafe and off-brand topics out of both.

Together, the two layers use both halves of the API. The analytics (volume, sentiment, emotions, hashtag velocity) tell the team which days and trends are worth their time. The raw posts show what the conversation actually sounds like, so the drafts can match it.

The weekly trends refresh

This is what turns the planner from a one-time report into a living tool. A scheduled task reruns the trends every Thursday morning and writes a new snapshot into the app's shared database. The page shows when the trends were last updated, so everyone knows how fresh they are. Nobody exports a file, and the numbers in the app are never more than a week old.

How the team uses it

1. Pick a date. A week strip shows the strongest observance for each day, with a dot on days that already have a saved plan.
2. Review the days. Each card shows its fit, how many posts it drew last year, the share that was positive, its top hashtags and emoji, and a suggested angle. Sensitive days are flagged "no jokes or pitches." The three strongest safe picks are ticked by default, and the team can add a day of its own.
3. Check the trends. Both panels sit beside the calendar, with an arrow on each trend showing whether it's rising, steady, or cooling.
4. Add a direction. This is optional, such as "promote our Oct. 15 webinar."
5. Draft posts. Claude receives the calendar days complete with their Infegy social data metrics, the rising trends, and the brand guidelines. It returns three ranked ideas, each with a "why now" note that cites the data, a risk level, a LinkedIn post with a suggested asset, an Instagram post with slide-by-slide visual direction, and what to avoid.
6. Save and share. Every plan is saved to a shared list for the whole team, with who saved it and when. Copy buttons put each post on the clipboard in one click.

Guardrails built in

Claude may only use the numbers the app hands it, worded the way they were measured, such as "about 6.4M posts around Halloween last year." Politics, disasters, and similar topics are off limits, and sensitive days get respectful posts with no product pitch.

Why it works for the team

The planner turns a daily scramble into a few clicks. The analyst's know-how (which days fit the brand, which numbers matter, how to read momentum) lives inside the app. So anyone on the team can open it, and what comes out is a post they can publish, not a chart they have to interpret.

Build your own in six steps

Here's how the Post Planner came together, step by step. You don't need to write the code. You need to know your workflow well enough to describe it, and Claude handles the rest. Swap in your own question at each step and the same recipe builds your app.

1. Name the question and its rhythm

Start with something your team asks on a schedule. For the Post Planner, the question was "what should we post tomorrow?" and the rhythm had two speeds. Posting decisions happen daily, but trends only need checking once a week. Knowing the rhythm up front tells you what to measure once and what to refresh.

2. Test one query

Build a query in Starscape's drag-and-drop builder until the results look right, then copy it. It's plain JSON. Here's the shape of a query like the one behind "Infegy's lane," covering the last seven days:

Figure 2: Example JSON query for Infegy API pulls.

Run it once against something you already know well, such as a big holiday, to confirm the data looks the way you expect.

3. Measure your reference data once

Some data doesn't change week to week. For the planner, that was the calendar: how much each observance was discussed last year and how people felt about it. Give Claude your list and ask it to write a script that pulls volume and sentiment (analytics) plus top hashtags, emoji, and top posts (raw downloads) for each item. Claude runs it and saves the results to the app's database. The planner's run covered 215 days in under two minutes.

4. Build the weekly trends pull

Next comes the part that changes. Ask Claude for a second script that pulls the top hashtags and phrases for your space and for broader consumer conversation, each with its velocity score. Tell it which topics to filter out, such as politics, tragedies or generic tags like #fyp. This script is what the weekly refresh will rerun.

5. Describe the app to Claude

Now give Claude the whole picture in one message. Here's a prompt you can adapt:

Build a web app for our social team called Post Planner. Show a calendar; for any date, list the observances on that day with the Infegy numbers from our database (posts last year, % positive, top hashtags, and emoji) and let the team tick the ones they like. Beside it, show this week's trends in two panels: our industry and rising consumer buzz. When someone clicks Draft posts, send the chosen days, their numbers, the trends, and our brand guidelines to Claude and return three ranked ideas, each with a LinkedIn post and an Instagram post. Only use numbers from the data. Save every plan to a shared list the whole team can see.

Claude builds the page, connects it to the shared database and wires up the drafting. Keep your API key in an environment variable, never in the prompt or the code.

6. Schedule the refresh, then share it

Set up a scheduled task (Claude Cowork can run one for you) that reruns the trends script every week and writes the new snapshot to the database. The Post Planner refreshes every Thursday morning, so the team starts Friday's planning with current data. Then share the app link. From here, refine it in plain words, such as "flag sensitive days" or "add a box for our own events," and every teammate gets the update at once.

Five more apps worth building

The Post Planner is one pattern: query, analytics plus posts, Claude's judgment, a finished work product. Swap the question and the output, and the same pattern serves almost any team.

Raw downloads also work outside an app. Flatten them into a CSV and feed Tableau or Power BI to put social sentiment next to sales. Or hand a big export to Claude and ask it to code every post into your own categories.

Tips before you start

• Start narrow. One question, one output. You can add features once the first version earns its place.
• Make Claude check its numbers. Ask it to verify every figure against the raw data before it writes. It's the step that turns a draft into something you can send.
• Teach it what the metrics mean. Velocity is a momentum score, Google Trends is a relative index, engagements are likes plus comments plus shares. Put these in your instructions once.
• Keep the posts in the output. A real example persuades a stakeholder faster than any chart.
• Protect your API key! Store it as an environment variable and never paste it into a shared prompt.

Your turn

The best social data tool for your team is the one built around how your team works. The perfect tool is only an afternoon away with the Infegy API supplying clean analytics and Claude doing the building.

Pick your team's most repetitive question this week and write down what a perfect answer looks like. Then ask Claude to create it.

Want API access or a walkthrough? Contact the Infegy team or browse the API documentation.