Building B2B buyer personas with social listening
by Nancy Dexter-Milling on November 14, 2023
A new use: Social Listening for B2B personas Building B2B personas can be difficult, especially when identifying your buyer. However, it can be done using social listening. A detailed buyer persona is required to build the best marketing messaging and ensure advertising dollars are sp …
Meet Infegy Starscape. A new way to experience social listening
by Nancy Dexter-Milling on October 25, 2023
It’s a new day at Infegy and for our users! Our users will now have a better way to extract the insights from social data for strategic decision making. We now have the ability to look at metrics in a completely customized way, provided by a new API designed to support dynamic use cas …