How to Use Social Listening Data for Your Brand or Business
by Derek Franks on June 18, 2019
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.
You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re not crazy! But your backpack is getting full, and it’s a mess in there.
How do you find a solution to get you the right insights on your customers, your competitors, your brand health, your product innovation, your industry at large?
Social listening is your answer. These platforms can be your end-to-end solution for discovering answers like: which retail brands won the holidays, what cancer treatment side effects cause patients the most discomfort, and how to get customers to buy more french fries.
This complete guide, How to Use Social Listening for Brand and Business wins, shows you exactly how to leverage this game-changing technology for your team from marketing, to customer experience to product improvement teams.
This is a roadmap for social insights success featuring real-world use cases.
Inside you’ll get data-driven use cases and proven strategies to apply the data to specific goals.
Each section featured in the guide will cover, in depth, how to use social listening for:
- Consumer Personas and Segments
- Competitive Intelligence
- Audience Insights
- Brand Analysis
- Historical Trend Analysis
- Customer Journey Mapping
- New Business Pitches
- Category Analysis
- Product Innovation
Here’s a quick rundown of what you’ll get in the guide:
1. Overview of Social Listening Metrics
In the social listening use cases guide, you’ll get an inside look at the must-have data points that are available through social listening.
By seeing how the data is utilized for various types of research, you’ll get a first-hand walkthrough of how to make these insights can work for your various analysis needs.
Social listening tools allow you to get in-depth consumer insights and competitive intelligence, as well as analysis on brands, products, buying behaviors and influencers.
Here are some of the metrics featured in the guide:
- Sentiment analysis
- Emotions analysis
- Buying behavior themes like purchase intent and acquisition
- Demographics and geography
- Topics and word clouds
- Data on the most discussed brands and products
- Historical data going back through 2007
2. Real-World Social Listening Use Cases
In each slide of this guide, you’ll get a glimpse at the data-driven analysis of campaigns for global brands and be inspired by their success.
Here are some of the brands featured in the report:
- And more!
3. Practical Applications of Social Listening Data
You can understand the tools and strategies available to you by seeing how to apply social listening.
You can learn some research and analysis lessons from the use cases featured in this report. The data included in this guide provides some practical, need-to-know examples of how to use the social insights for brand and business wins.
What you’ll get are instances of social listening used to research and analyze audiences and brands in a way that you can apply to your own situations.
For example, if you are in the CPG or food and beverage industry, you’ll want to see examples featured such as the brand scorecard for soda and carbonated beverage brands to see a comparison of how these top soda brands fare against each other.
Which soda brands are most trusted? Which ones do online audiences express an intent-to-purchase for most?
The data in this guide provides answers to these questions. Here's an example of a slide from the guide:
The goal of our guide was to make it so many different types of companies and organizations-- from healthcare to travel-- can see themselves in the slides they’re reading.
You can apply your own brand or business to these insights and see how you might leverage social listening yourself.
Download the report here to see the insights in action and get in touch with our team for a free personalized demo!