The Consumer Intelligence Blog - Infegy

Introducing Multi-Query Analysis in Infegy Starscape

Social listening just got exponentially more powerful. We're thrilled to announce that Multi-Query functionality is now available in Infegy Starscape, transforming how you analyze competitive landscapes, track industry trends, and uncover insights that matter.

A More Powerful Way to Compare

Remember when comparing multiple brands meant toggling between dashboards, piecing together screenshots, and spending hours trying to create coherent competitive reports? Those days are over.

With Multi-Query Analysis, you can now add up to ten queries on a single dashboard, enabling side-by-side comparisons that reveal competitive intelligence you've been missing. Whether you're tracking rival brands, comparing product launches, monitoring emotional responses across different campaigns, or analyzing industry themes, you now have the power to see it all in one comprehensive view.

Figure 1: Post Volumes for different 2025 advertising campaigns (January 1, 2025 - December 31, 2025); Infegy Social Dataset. 

Figure 1: Post Volumes for different 2025 advertising campaigns (January 1, 2025 - December 31, 2025); Infegy Social Dataset. 

New Visualization Options

 We've introduced two widgets designed specifically for multi-query analysis:

Share of Voice Widget

Ever wonder which brand truly dominates the conversation? The Share of Voice widget shows you the distribution across multiple queries for an incredible range of metrics (not just post volume, but engagement, sentiment, themes, emotions, influence, and more). You can instantly see which competitor captures the largest share of positive sentiment, which product generates the most engagement, or which campaign resonates most strongly with specific emotions like trust or joy.

Figure 2: Share of Voice Chart for advertising campaigns in 2025 (January 1, 2025 - December 31, 2025); Infegy Social Dataset.

Figure 2: Share of Voice Chart for advertising campaigns in 2025 (January 1, 2025 - December 31, 2025); Infegy Social Dataset.

Bubble Comparison Widget

This is where analysis gets visual and powerful. Compare up to three different metrics simultaneously using the x-axis, y-axis, and bubble size. Picture this: positive sentiment on one axis, engagement on another, with bubble size representing volume. Suddenly, you can see which brands are beloved but under the radar, which are generating buzz without affection, and where the sweet spot of high sentiment and high engagement lives. It's competitive intelligence at a glance.

Figure 3: Bubble chart comparing Positive Sentiment, Engagment and Social Universe for different advertising campaigns in 2025 (January 1, 2025 - December 31, 2025); Infegy Social Dataset. 

Figure 3: Bubble chart comparing Positive Sentiment, Engagment and Social Universe for different advertising campaigns in 2025 (January 1, 2025 - December 31, 2025); Infegy Social Dataset. 

Flexibility Built In

Almost every widget in Starscape now supports multi-query searches, but we didn't stop there. We've built in sophisticated controls that let you decide exactly how your data interacts:

Custom Query Views let you focus on exactly what you need. Working with ten queries, but only want to analyze three at a time? No problem. Select any combination you want and create a custom view that shows only those results.

Advanced Widget Settings give you control over query logic. Use the default "OR" operator to combine all results, or switch to intersection mode to see only posts where multiple queries appear together (perfect for understanding co-mentions and brand associations).

Bulk Widget Query Editing means you can pivot your entire analysis in seconds. Change from a general brand search to a nuanced emotional analysis across your entire dashboard with just a few clicks.

Better Query Organization

We know that powerful capabilities require powerful organization. That's why we've completely reimagined query management.

Query Management: Your Central Hub

Access your new Query Management hub from your profile menu and discover:

  • Intelligent Search: Find any query instantly by searching through names, criteria, or even AI prompts. Need to see queries from teammates? Just check "Include Shared" to expand your view.
  • Flexible Sorting: Organize by creation date, last updated, or alphabetically—in ascending or descending order. Find what you need, when you need it.
  • One-Click Actions: Load queries directly into dashboards, share with teammates, or make quick edits without navigating away from your workflow.

Query Tags: Organization That Scales

Here's where management becomes truly useful. With Query Tags, you can create a custom organizational system that actually makes sense for your work:

  • Color-Coded Categories: Create tags with custom names, descriptions, and colors. Whether you're organizing by client, campaign, industry, or product line, your system is yours to design.
  • Instant Filtering: Click any tag to filter your entire query list. Building a competitive dashboard? Filter to your "Competitors" tag and add the queries you need with a single click.
  • Tag Management Page: Edit, rename, recolor, or delete tags anytime. View all queries assigned to each tag and manage associations effortlessly.
  • Add Tags Anywhere: You can tag queries from the Quick Search, Query Management page, or directly within the dashboard query editor. Tagging fits naturally into your workflow.

What This Means for Your Analysis

Multi-Query Analysis doesn't just make comparisons easier, it makes insights impossible to miss. Track competitor crises as they unfold across multiple brands simultaneously. Identify which emotional themes drive engagement for your category leaders. Spot market gaps by comparing what consumers love about your product versus competitors. Understand true market positioning beyond vanity metrics by analyzing sentiment, influence, and engagement side by side.

And because this is Starscape, you get all of this with our legendary speed. Complex multi-query searches return results in seconds, not hours. With 18+ years of historical data, unlimited queries, and AI-powered analysis, you're not just watching the market. You're understanding it at a level your competitors can't match.

Ready to Experience Multi-Query Analysis?

The power is already in your hands. Head to your Starscape dashboard, click "Add Query," and start building comparisons that reveal insights you've been missing. With sophisticated query management and intuitive tagging, you'll have a system that scales with your ambitions.

The competitive intelligence you need. The speed you demand. The insights that drive decisions.

Welcome to the future of social listening. Welcome to Multi-Query Analysis in Infegy Starscape. Want to see how these new features can change your analyses? Schedule a demo today.