Share this
by Hephzibah Dutt on March 31, 2023
You’re probably sick of hearing all the reasons why social media is crucial to growing your business. We won’t bore you with more of that. Let’s skip ahead to the “how?”
How do you gain the many advantages social media intelligence can offer your business or brand?
Well, the first step is to know what people are talking about online – especially on major social media channels like Instagram, Twitter, and TikTok. There are a variety of tools out there to help you acquire Instagram analytics, bulk data from Twitter, or keep you updated on TikTok trends and metrics.
In fact, we have one of the best social listening solutions on the market to acquire such data, plus social media data from dozens of other blogs, channels, and news sites. It’s called Infegy Atlas, and its diversity of data sources can quickly get you a complete, nuanced picture of what people are saying online and how they feel about the topics they discuss.
Today, we’re incredibly excited to announce that we’ve used Infegy Atlas to create a live, interactive dashboard that will give you a quick, real-time glimpse of what’s happening on Twitter, Instagram, and TikTok: The Lumen Social Intelligence Barometer!
Related: Learn more about using social media intelligence for business and brand solutions in our free eBook, 10 Ways to Use Social Listening.
What does The Lumen Social Intelligence Barometer give you?
The Lumen shows you what’s dominating discussions on TikTok, Twitter, and Instagram. You can see the trend on each of these channels over the last 48 hours, the last week, or the last month. Scroll down the dashboard, and you’ll see the sentiment at-large across each channel.
We use advanced data analytics to summarize the most important rising and falling topics across Twitter, Instagram, and Tiktok. Additionally, The Lumen is updated automatically every hour, so you can stay in the know without constantly having to refresh your feed.
How does The Lumen Social Intelligence Barometer work?
The Lumen is powered by Infegy Atlas - Consumer Intelligence, a premier social listening platform. [If you don’t know much about social listening, you can learn more about how social media data collection plus analytics can give you actionable insights for business here.]
Infegy Atlas analyzes hundreds of millions of posts across the entire span of social media every day. These posts go through a thorough vetting and cleaning process to ensure they are genuine pieces of non-spam or bot-generated content. You can choose from a whole palette of analytics based on your data needs, and Infegy Atlas AI will analyze these “scrubbed” social media datasets.
Basically, with a social listening platform like Infegy Atlas, you can get quantifiable data on tons of consumer insights contained within social media conversations – within seconds! Learn more about the various use cases and problems you can solve with Infegy Atlas solutions.
Now, The Lumen gives you a taste of the data-gathering and analytical power of Infegy Atlas – for free!
To create The Lumen, we set up recurring queries using Infegy Atlas’ incomparable API. These queries represented three different time frames (48 hours, 1 week, and 30 days) across three different platforms. The queries we wrote for The Lumen look for entities that most frequently appear within each of those timeframes.
What are Infegy Atlas Entities and why do we use them for The Lumen?
Infegy Atlas Entities can detect notable people, places, brands, companies, movements, systems, and products within the conversation.
This type of analysis using Infegy Atlas AI is more nuanced than just matching text strings. Infegy Atlas’ AI can identify nuances within text by analyzing context. For example, it can distinguish the brand “Apple” from apple pie or apple fritters. Infegy Atlas AI is also language agnostic, which means we can identify Entities in any language.
In other words, Entities analysis will tell you what’s dominating the whole global conversation without losing nuances.
As a bonus, The Lumen also gives you a sentiment analysis of Twitter, Instagram, and TikTok, seen at large.
What is Infegy Atlas Sentiment Analysis?
Sentiment analysis averages whether posts are positive, negative, or neutral based on a nuanced look at keywords. Within The Lumen, we use Infegy Atlas Sentiment to generate trends on the overall sentiment of TikTok, Instagram, and Twitter.
The Lumen’s sentiment analysis trends have already provided some interesting takeaways! First, conversation on Twitter tends to be much more negative than on Instagram. This makes sense since Twitter tends to draw reactive posts, whereas Instagram is more curated.
The more interesting takeaway is that sentiment on Twitter and TikTok follows a periodic, cyclical flow. Sentiment rises during the day (around noon in the United States). That’s when most influencers for brands post their content. However, sentiment tanks towards negative in the evening: this is generally when people get off work and consumers share opinions and reflections as individuals rather than as brands and influencers.
Real-time insights into the ever-changing landscape of social media
If you’ve been wondering whether you should get a social listening solution to begin reaping the benefits of social intelligence, pop in and look around our latest free, interactive dashboard – The Lumen Social Barometer. [You might also enjoy the brand health insights in another of our free, interactive dashboards – Most Trusted Brands of 2022.]
The Lumen won’t just give you a glimpse of the power and possibilities of Infegy Atlas; it will allow you to identify the most critical rising and falling topics across Twitter, Instagram, and Tiktok. With automatic updates every hour, it’s a valuable resource for businesses, marketers, and anyone trying to gauge the ever-changing tides of social media.
If you’re ready to dive into Infegy Atlas, request a custom demo today! We’d love to learn about your social intelligence gaps and how Infegy Atlas can get you the data you need.