Derek Franks

5 Key Factors For Spotting Consumer Trends With Social Listening

by Derek Franks on December 20, 2021

Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media researc …

Topics: social media social research tool social listening consumer trends

What Social Listening Reveals About Brands Like Spotify, the NFL, etc

by Derek Franks on December 6, 2021

The top brands in the world build their authority and social clout online. The Spotifys, Etsys, and Apples of the world are the envy of every company because they have billions of people talking about them everywhere. You’d be hard pressed to find a person on Earth who doesn’t know th …

Topics: brands market research social media market research social listening social listening data how to use social listening topic clusters

The Beginner’s Guide to Spotting Consumer Trends Early

by Derek Franks on November 16, 2021

Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not. In 2021 and beyond, consumer trends don’t wait …

Topics: social media intelligence market research social media market research social data research tool social media research social listening consumer research social listening data social media analytics how to use social listening consumer trends

5 Key Factors for Social Media Audience Segmentation

by Derek Franks on October 18, 2021

If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics. You need accurate data - not assumptions. And you also need actionable data. The number of Twitte …

Topics: social media market research social listening consumer research social media tools social listening data target audiences social media analytics how to use social listening audience segments audience segmentation

15 Product Trend Questions Social Listening Can Answer

by Derek Franks on June 28, 2021

One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics. Believe it or not, social data shouldn’t just focus on performance and past data. …

Topics: social media data social listening social listening tools social listening data social media analytics how to use social listening consumer trends predictive analysis

Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

by Derek Franks on May 25, 2021

Who are the Most Trusted Brands 2021? The data using social media analytics and social listening.

Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out. It’s a critical question because if people trust your brand, they will buy it. But not just that. They w …

Topics: social media brand perception advertising branding social media data social listening marketing strategy social listening tools social listening data artificial intelligence consumer trends brand trust

TikTok Influencers: A Quick and Easy Introductory Guide

by Derek Franks on April 13, 2021

You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things). TikTok is a melting pot of enthusiastic content creators and consumers talking about …

Topics: social media advertising branding social media data social listening social media tools social listening tools social listening data social media analytics how to use social listening influencers influencer analysis influencer campaigns influencer campaign analysis TikTok TikTok data TikTok social listening TikTok influencers tiktok analysis

Why Employees Are the Biggest Brand Opportunity on TikTok

by Derek Franks on March 3, 2021

What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there? What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that c …

Topics: social media social listening social media tools social listening tools social listening data social media analytics influencers TikTok employees

Are You Analyzing Social Data Wrong?

by Derek Franks on January 5, 2021

State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels. Here’s what you should know: consumers talk differently about your brand and their lives depending on …

Topics: social media social media strategy social media data social listening social listening tools social listening data social media analytics analytics

State of Social Media 2021

by Derek Franks on November 30, 2020

Part 1: What Social Analytics Can Teach You About Consumer Behavior The online conversations that take place across the social media landscape reveal how audiences express themselves in different ways depending on the channel.

Topics: social media sentiment analysis social media data social listening competitive analysis social listening data social media analytics instagram instagram analytics consumer trends

Consumer Experiences in a Pandemic World: What Brands Need to Know

by Derek Franks on October 26, 2020

Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better. The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in ret …

Topics: retail advertising branding social media data social listening consumer research social listening tools social listening data social media analytics consumer trends online shopping brand strategy ecommerce customer experience

7 Proven Tips to Better Track Your Social Media Campaigns

by Derek Franks on October 6, 2020

If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns. How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or camp …

Topics: social media social media dashboard social media data social listening social listening tools social listening data social media analytics campaign analysis how to use social listening analytics

Social Insights Reveal New Consumer Truths About Dads

by Derek Franks on September 22, 2020

Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into. As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, a …

Topics: social media data social listening social listening tools social listening data buyer personas customer personas social media analytics how to use social listening audience segments audience segmentation dads personas social personas

How Key Social Listening Metrics Can Drive Your Brand

by Derek Franks on July 16, 2020

Our friends at Interbrand just launched their powerful new research report, Breakthrough Brands. The report highlights the next generation of world-changing brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators. The Interbrand Breakthrough Br …

Topics: social media advertising branding social media research social listening consumer research social listening data Report social media analytics how to use social listening

Streaming Trends 2020: 4 Key Questions Answered by Social Listening

by Derek Franks on June 24, 2020

Netflix transformed the way we are entertained. You can now stream any show or movie you want to any device as long as you have a decent wifi signal. New innovators are cashing in. Disney+, AppleTV+, HBO Max recently joined Hulu and Amazon Prime Video as competitors to take on Netflix …

Topics: social media streaming hbo netflix streaming video social listening consumer research social media tools social listening tools social listening data social media analytics consumer trends hulu

Build Brilliant Reports Using Social Listening (+ Free Templates)

by Derek Franks on May 11, 2020

Your task: find insights on your brand, brand’s campaign, customers, competitors, sales projections, or other key measurements using social data, then use that data in reports. You might already be familiar with how powerful social listening insights can be for your reporting, and t …

Topics: social media intelligence social media monitoring market research sentiment analysis social media data social listening consumer research social media tools social listening tools social listening data social media analytics how to use social listening reporting analytics consumer trends

Analyze Influencers and Influencer Campaigns with These Social Metrics

by Derek Franks on March 10, 2020

You might be asking: How can you analyze influencers better? What analysis can be done to better prove the success of influencer campaigns? In 2020, influencer marketing will cost $1000 to $1 million per post. And too often influencer success measurement relies solely on short term va …

Topics: social media social media listening branding social listening consumer research social listening data social media analytics campaign analysis how to use social listening influencers influencer analysis influencer campaigns influencer campaign analysis audience analysis

Social Insights Reveal How Gen Z Shops, Buys and Talks Online

by Derek Franks on February 24, 2020

Gen Z has an estimated $143 billion in buying power in the US alone. Unpredictable as they may seem, this generation talks online more than any other generation before them. If you listen to what they say about themselves, you can position your brand to compete for their coveted bu …

Topics: market research social media market research advertising branding social media strategy social listening consumer research social listening data Gen Z consumer trends Generation Z

Social Insights Reveal Dramatic Shifts in Automotive Consumer Trends

by Derek Franks on January 20, 2020

The way people think about cars and the process of buying cars has changed. From electric vehicles to online car buying (and car delivery!) there has been a drastic shift in the car buying experience-- including the question of whether people will buy cars at all.

Topics: social media market research advertising branding social media data social listening consumer research social listening tools social listening data Report automotive auto auto consumer trends automotive consumer trends consumer trends cars electric vehicles automotive report

Who are the World’s Most Trusted Brands and Why? (Updated for 2020)

by Derek Franks on January 9, 2020

Consumer trust in a brand is almost as valuable as their dollars. If people trust your brand, they will buy it. They’ll remain loyal to you. They may even become brand advocates or super fans. If consumer trust isn’t maintained, people become disenfranchised from you. They may swi …

Topics: social media brand perception advertising branding social media data social listening marketing strategy social listening tools social listening data artificial intelligence consumer trends brand trust

How to Build Powerful Audience Segments with Better Insights

by Derek Franks on December 9, 2019

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Accurate audience segmentation requires a ton of work and often involves unreliable methods. Brands frequently miss the correct data on audiences, and that leads to a mountain of problems: bad audience segmentation can doom everything from customer targeting, advertising, product inno …

Topics: social media audience segment audience social media listening social listening consumer research social listening tools competitive analysis social listening data demographics buyer personas customer personas target audiences how to use social listening audience segments audience segmentation psychographics

Social Data Reveals Health and Wellness Consumer Insights

by Derek Franks on September 24, 2019

Health and wellness is a $4.2 trillion industry. That means your health isn’t just a lifestyle goal. It’s an economy. With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all ar …

Topics: social media intelligence advertising social listening social media marketing social listening tools social listening data social media analytics healthcare how to use social listening audience segments audience segmentation health and fitness health and wellness diet trends

6 Surprising Problems Social Listening Can Solve for You

by Derek Franks on September 9, 2019

6 Surprising Marketing Problems Social Listening Can Solve blog TITLE

Not all social analytics tools are created equal. There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on. But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy. Social …

Topics: social media market research social media listening advertising branding social listening marketing strategy social listening tools social listening data digital marketing social media analytics campaign analysis how to use social listening

The Ultimate Report on Beauty and Cosmetics Consumer Trends in 2019

by Derek Franks on August 26, 2019

Beauty Report CTA 3 (1)

Natural. Organic. Healthy. These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries. The data is clear: natural beauty is the best beauty in 2019 and beyond. Our social insights …

Topics: social media beauty audience segment advertising branding social media data social listening consumer research competitive analysis competitive intelligence social listening data digital marketing social media analytics campaign analysis how to use social listening cosmetics audience segments audience segmentation

Customers Need to be Heard: A Conversation with Infegy's Mark Calcote

by Derek Franks on August 13, 2019

Customers need to be heard blog TITLE

Your customers are the lifeblood of your business. They rely on you to get whatever it is you offer. You rely on them to keep your business in business.

Topics: marketing social media market research client branding customer relationships social listening social listening tools customer success

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